A recent retail media study by international media and marketing research firm, Arbitron, has revealed that:
Using the push medium as apposed to the pull medium, music content management works on the basis that people are already in the centre with the propensity to spend, providing key benefits such as clear advertising content to a high volume of people. It can also be targeted specifically to a LSM by using the centre's demographics; by calculating the centre's foot traffic, the listenership is quantifiable.