Parmalat churns in the awards at Dairy Champs

Of the 65 SA Championship classes Parmalat clinched 19 first places, compared to the closest runner-ups. Parmalat also dominated the Qualité Awards, winning four of the thirteen accolades.

"Uncompromised quality is the bedrock of the Parmalat brand across all categories we compete in," says David Green, group marketing manager. "This is the commitment we made to consumers and the trade in South Africa. We are delighted that an independent body has acknowledged our consistent delivery of quality, as it is a huge motivator for even greater achievements in the future.

"All of us at Parmalat have worked so hard at maintaining our brand promise
of quality, yet we will not rest on our laurels. We view our achievements at
the National Dairy Championships as a sure and solid foundation to grow the brand to new heights in South Africa."

The Qualité Awards awarded to Parmalat in the following categories were:
1. Novelty Dairy Ice Cream: Parmalat Royalty Vanilla Ice Cream
2. Innovative Butter: Parmalat Reduced Salt Butter
3. Mature Cheddar, Age 8-9 Months: Parmalat Mature Cheddar
4. Extra Mature Cheddar, older than 10 months: Parmalat for Woolworths