Volume One contains full-colour features telling the complete story of South Africa's Superbrands for 2005 and traces the foundation and development of the brand. There is also a 'Things You Didn't Know' section that highlights interesting facts about the brand and its achievements.
"The brands featured in the book range from FMCG brands through to corporate giants," says Simon Goddard, Project Director and Associate Publisher. "In addition to these, the presence of many beverage and sporting brands makes this book a fascinating and accurate reflection of the South African way of life. We are delighted to see so many key international brands alongside so many of South Africa's strongest home-grown brands. It is nice to see such a diverse selection of industry sectors represented, including education, tourism and non-profit organisations."
Members of the South African Superbrands Council, including industry experts such as Chris Moerdyk and Andy Rice, have each written a piece for the book, offering valuable insights into what they believe makes a 'Superbrand'. The foreword was written by Interbrand Sampson chief executive Jeremy Sampson.
"The success of the first South African Superbrands project is a reflection of the rising importance of branding in this vibrant and growing economy," said Goddard. "We are already receiving a lot of interest for Volume Two."
