Telmap, pioneers in mobile location-based services, partnered with New Media, the publishers of the Eat Out brand, which is accessible via a variety of media channels. At the centre of the brand is the website, supported by a weekly e-newsletter, Twitter, Facebook, Pinterest, an annual glossy magazine and the Eat Out Restaurant Awards held in November of each year. The website lists over 3500 restaurants in cities and towns in all nine provinces.
Users of the app can access through a dedicated widget on the home screen of the Cell C Xplorer, on the widgets carousel or in the search results, when there are relevant search results coming from the database.
Restaurants can be searched for by name or food type such as Italian, Indian, seafood, etc. Once a restaurant is selected, the information provided includes details about the restaurant, including address and professional and/or reader reviews. Users can then initiate a navigation session (drive/walk) to the destination.
"Partnering with Telmap increases the number of platforms on which the guide is available and adds another practical dimension to our current offering of up-to-the-minute, accurate and meaningful restaurant information," said Anelde Greeff, content director: Eat Out. "Now quality restaurant content is more accessible on mobile devices, which speaks to today's lifestyle."
"We are working hard on delivering local content to users in our markets, as we view local content as a key factor in fulfilling our vision of serving all users' needs while on-the-go," said Motti Kushnir, Telmap CMO. "We will continue our efforts to integrate additional local content in South Africa, striving to optimise the user experience, making it broad, comprehensive and extremely useful."
For more, go to www.eatout.co.za.
