The sheer volume and quality of submissions for our awards program continues to climb each year. This year's submissions reflect the growing expenditures in the mobile channel as well the increase in consumer adoption and brand successes leveraging mobile,” said Laura Marriott, president of the MMA.
“These finalists demonstrate leadership, excellence and innovation in growing the mobile marketing industry, which continues to provide marketers with new opportunities to reach consumers anytime, anywhere.”
The awards will be presented at the MMA Annual Global Awards dinner and ceremony on 14 November in Los Angeles, following the conclusion of the MMA's Mobile Marketing Forum.
The MMA received submissions from companies across the globe in 12 different categories. Finalists were selected by the MMA Awards Selection Committee, consisting of industry leaders from wireless carriers, technology and content providers, agencies and leading industry publications.
Best Use of Mobile Marketing, Branding
AKQA Mobile
The Hyperfactory and Saatchi & Saatchi LA
Motricity
Quattro Wireless
Universal McCann
Best Use of Mobile Marketing, Cross-Media Integration
adidas, Isobar and Neighborhood America
Aerodeon Turkey
Bravo to Go
The Hyperfactory and Saatchi & Saatchi New Zealand
Best Use of Mobile Marketing, Direct Response
Affle & Aviva for Life Insurance Cost of Postponement
MindShare Interaction India and ICICI Prudential Life Insurance
Mobile Dreams Factory
Reliance Communications
SoLow, a division of SendMe Mobile, Inc., MobiTV, Fathom Online, Discovery Channel
Vibes Media
Best Use of Mobile Marketing, Product/Services Launch
The Hyperfactory and Saatchi & Saatchi LA
Microsoft
MindMatics AG
Mobile Dreams Factory
RATP – The Parisian Tube
Best Use of Mobile Marketing, Promotion
Limbo & Verizon Wireless
The Hyperfactory
Mobiento, Doctors Without Borders (Sweden), Telenor Sverige AB
SoLow, a division of SendMe Mobile, Inc., MobiTV, Fathom Online, Discovery Channel
Best Use of Mobile Marketing, Relationship-Building
GOSUB 60, Inc.
The Hyperfactory
R/GA
Innovation
Affle – SMS2.0 : Making Media Mobile
Gotuit
Hill Holliday & VeriSign
iLoop Mobile, Inc.
Innovation for Creativity in Media
AirPlay
Hearst Digital Media
The Hyperfactory and Saatchi & Saatchi New Zealand
The Hyperfactory and Ogilvy Hong Kong
Mobile Dreams Factory
Innovation for Creativity in Technology
Celltick Technologies
RATP, the Parisian Tube
Scottish Power and Incentivated
Velti
The MMA will also announce the winners of the Outstanding Individual Achievement in Mobile Marketing, the MMA Award for Overall Excellence (Company or Committee) and the MMA Academic of the Year at the MMA Awards ceremony. No award will be presented in the Search Marketing category in 2007.
• The Mobile Marketing Association (MMA) is a global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organisation designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 450+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. For more information, go to www.mmaglobal.com.
