"Afstereo provides independent and accurate reports on all aspects of the broadcast output at Yfm, particularly music and advertising," says Tonya Khoury, MD of Afstereo. "Its Compliance Certification technology assists the radio station in submitting reports to relevant industry bodies and in keeping track of all aspects of output, including monitoring performance of staff against programme schedules."
In addition to tracking advertising aspects of broadcast performance for which it provides compliance certification, the services include tracking of music, media, advertising, marketing and regulatory business information services. With the station monitoring all aspects of its broadcast performance, management can ensure that obligations are totally fulfilled and that any irregularities are identified and appropriately addressed.
"The implementation of integration and automation will give the station the opportunity to rectify any errors within the context of a campaign at its expense - without requiring the client to go to extensive lengths and substantial costs to have errors rectified," adds Khoury. "In addition, errors are picked up and rectified rapidly, rather than having to sort out a form of compensation after the conclusion or expiry of the campaign."
The station states that advertising clients have the security of knowing that they are getting the advertising that they have booked; and that they are only being billed for advertising that has been correctly broadcast.
"With the service being independent of the station, the reports and the data are certified as credible and accurate," says Winston Goldin, sales manager of Yfm. "The power of the information available to us is most certainly playing a significant role in assisting us to manage and fine-tune our overall product output."
The certified level of reporting accuracy of the systems at 99.2% - as verified by an independent leading auditing practice - coincides directly with Yfm's broadcast frequency of 99.2 MHz.
