According to the Cancer Association of South Africa (CANSA), Melanoma - which is the most dangerous form of skin cancer - is one of the 10 leading cancers in both males and females. Based on this, Bestmed Medical Scheme joined forces with CANSA and Incolabs, SA specialists in quality personal care and household consumer goods, to embark on an educational drive that aims at providing the public and school children with information about cancer and the realities of this disease.
"In line with our strategic wellness pillars, Be Active, Be Safe, Be Nutri-Wise and be Happy, we believe that education is key to leading healthier lives. With this in mind, we formed a collaboration with CANSA and Incolabs to launch the Healthy Habits initiatives at 20 schools in Gauteng, Mpumalanga and Limpopo, as a way of giving back to the communities where we operate. Half of these schools cater for previously disadvantaged individuals," says Sasja La Grange, manager of CSI at Bestmed.
The Bestmed Healthy Habits initiative involves a theatrical skit which will feature distinct characters that will not only educate the learners, but entertain them too. The characters include Dr Brilliant Bestie, who promotes a healthy lifestyle; Sally Sweetheart, who plays the heart; Healthy Hannah, who is healthy and eats lots of fruits and vegetables, drinks a lot of water and exercises; Bad Habit Ben, an unhealthy person due to the bad habits he has adopted; Tok-Tokie (CANSA mascot), whose role is to help fight all bad habits so that one can enjoy a healthy life; as well as Coughy Cigarette & Fast Phat Combo, who portray bad habits.
In addition, the schools will receive sunscreen lotion provided by Incolabs to ensure that learners and educators alike start caring for their skin.
The drive launched on 15 July 2013 in Gauteng. "As children are our future, we believe that by educating them, we are educating the nation and that many people will be more aware of their lifestyle habits and change them for longer, healthier and happier lives," concludes La Grange.
For more information, go to www.bestmed.co.za.
