Fashion & Homeware News South Africa

#FreshOffTheShelf: Puma reintroduces upgraded DISC

Twenty-five years after its introduction, Puma has reintroduced its DISC System into its range of running shoes. Puma has taken the original DISC design and made it lighter and sleeker, quicker to turn, faster to tighten, while featuring smooth, durable steel wires to conform the foot.
#FreshOffTheShelf: Puma reintroduces upgraded DISC

Kohei Hagio, Puma’s senior head of product line management for running and training footwear remarked: “At Puma we strive to push the boundaries of innovation in all of our products. It’s a never-ending pursuit to be Forever Faster in everything we do. The DISC System technology is a representation of this commitment and desire.”

Puma’s current roster of track and field athletes, including Usain Bolt, Asafa Powell, Andre de Grasse, Jenna Prandini and many more will wear the new DISC. For them, every split second counts whether on the track or in training. They need lightweight footwear that’s easy and comfortable to wear, and creates a customized fit. The Ignite DISC and evoSpeed DISC Spike deliver all of these and more.

Quick and secure fit

The Ignite DISC ensures a quick and secure fit, allowing runners to put on their shoes and go. The upper comprises comfort foam that conforms to the foot shape while a breathable net mesh hugs the foot, adding maximum comfort and contributing to the lightweight feel of the shoe.

With the Ignite Foam, the Ignite DISC offers superior energy return with an exceptional cushioning material that disperses impact. A unique PU foam formula offers high rebound and fantastic comfort. Midsole chevron grooves are design to compress during landing and rebound to provide energy return. ForEverFoam is integrated in the heel to provide durability for long-lasting performance. On the outsole, guidance grooves run from the heel to the toe to mimic the natural gait pattern for a smooth ride. Forefoot Flex Grooves allow for a smooth transition and toe-off.

Fast closing system

The evoSpeed DISC Spike is fit for the world’s fastest athletes on the track. Like the flat version, it offers a secure and fast fit with Puma’s updated proprietary innovative fast closing system. It wraps and secures the foot onto the platform within a split-second. For ultimate traction and propulsion, it features an aggressive full-length Pebax Sprint Plate with eight spike receptacles. A top-of-the-line, soft, aerodynamic Clarino synthetic upper hugs the foot and locks the foot onto the plate for superb upper support.

The Ignite DISC will be retailing for R1,999 from 14 April at Puma stores and selected retailers nationwide. The evoSpeed DISC Spike will be available at Puma stores only for R2,599.

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