"With the return of the Datsun brand, we are changing mobility. And we're ensuring greater access to the pride, independence and opportunities that car ownership Datsun GO+ provides. It's exciting to know that, for many Indonesians, the first new car they buy will be a Datsun," said Carlos Ghosn, Nissan Motor's president and CEO, when unveiling the cars.
The Datsun GO+ is a 5+2 MPV developed as a moveable cozy family lounge able to accommodate all family members in one car for the journey. It is a modern distinctive car with sleek, dynamic silhouette and strong shoulder line. The clean and robust body styling will undoubtedly make it stand-out from the crowd. With its compact dimensions, the car is versatile and practical five-door three-row MPV with smart front-seating configuration. Depending on the family-customers' needs, the new Datsun GO+ will offer extra two seats in the back or an additional cargo space. The car will be offered with Datsun Mobile Docking Station - the practical solution of smartphone integration into the car.
The lightweight Datsun GO+ is equipped with a 1.2L engine and five-speed manual transmission, tuned for fuel efficiency and good acceleration, whilst delivering agility on congested roads. And, its suitability for demanding city conditions is reinforced by its compact dimensions, with an overall length of 3995mm, width of 1635mm and a height of 1485mm. Its wheelbase is 2450mm, the key to its spacious interior.
The name of the car clearly highlights its membership of the new Datsun family, but at the same time refers to its extended capabilities.
Central to Datsun's philosophy is the principle that the cars' development and refinement is to be carried out by the engineers in the region following a careful study of the needs, lifestyle and driving patterns of local customers. The entire development process has been undertaken using the same processes and best practices to meet Nissan Motor's global technical standards.
By offering two models, Datsun not only opens the door to personal mobility to a wide number of the up-and-coming families who will now be able to realise the dream of owning a new and modern car, but moreover creates a choice of practical 5+2 MPV or agile five-door hatchback without sacrificing any important features and qualities.
With launch of these two cars onto Indonesian market, the Datsun brand aims to account for up to 50% of the total Nissan Motor sales in 2016 in Indonesia and contribute to Indonesia's continued motorisation and the governmental initiative aimed for boosting of domestic vehicles and components' production and introduction of accessible and eco-friendly cars in Indonesia.
Both cars will be priced below 100 million Indonesian rupiah - a price point where very limited propositions exist at the moment.
As in all other markets where Datsun will be launched, the customers in Indonesia will get a worry-free ownership experience at competitive total cost, as well as accessible and transparent services.
Both Datsun GO and Datsun GO+ for the Indonesian market will be locally produced at the Nissan Motor plant in Purwakarta, 80km east of Jakarta, Indonesia, and will go on sale during 2014.
