Freshlyground represent a united South Africa with their culturally diverse line up. In 2005, their single Doo Be Doo became the most played song in the country and, after winning a barrage of awards and embarking on numerous world tours, they hit a milestone in 2010, recording Waka Waka with Shakira, for the official song for the 2010 FIFA World Cup.
This year, we see Freshlyground pledge their support for the Springboks as Simon Attwell expressed: "We're getting behind the Springboks as they look to become the first nation to win back-to-back World Cup tournaments. Our wish is that the song fires up the country to unite behind the team. We want
people from all over South Africa shouting out their support as the Springboks prepare to go in to battle. Good luck Bokke!"
Goldfish are one of the hottest electro acts at the moment and have toured 22 countries, playing 190 shows last year alone and have been nominated for a record-breaking eight SAMAs.
SARU, the Minister of Sport (Fikile Mbalula) together with Lead SA are promoting the Bokday concept, which will run every Friday for the next 15 weeks until the Springboks depart for the tournament in New Zealand. The tournament kicks off on 9 September, 2011, with the South African team featuring against Wales on Sunday, 11 September in Wellington for their first clash.
"Uniting behind the Springbok team, in support of their title defence in New Zealand later this year, is not just about uniting on the rugby field. We want people to unite at every possible moment and opportunity to unify and build this country," said Sarah Mundy, SARU brand manager. "The Springbok
Fans Unite 2011 campaign song, which has been orchestrated by two of South Africa's leading bands, is testament to the appeal and concept behind this campaign. Freshlyground and Goldfish have united to create Let's Do It Again, a song that appeals to the new generation of rugby fans and is as special, unique and inspiring, as our world-class Springbok team."
Supporters are encouraged to wear their official Springbok merchandise to show their support for the team.
Let's Do It Again will be available commercially for digital download from http://omusic.dstv.com.
www.facebook.com/freshlygroundsa
www.facebook.com/GOLDFISHLIVE
www.facebook.com/springboks
Join www.unite2011.co.za to show your support for the Springboks and www.sarugby.co.za for
more info or www.freshlyground.com and www.goldfishlive.com.
