Marketing News South Africa

Nando's on the grill

As a proudly South African company, respectful and mindful, of all races, religions, cultures and creeds, Nando's South Africa today firmly distanced itself from the most recent viral SMS and email campaign which pronounces that the latest Nando's advertisement has "The Last Supper" as a theme under a slogan "Jesus has had his chips".

Comments Nando's South Africa managing director, Kevin Utian, "At Nando's we revel in the diversity of our many languages and cultures and we strive to play a meaningful role in our country to join hands in celebrating diversity as a national asset and not as a cause for conflict. We understand the profound power of a cultural heritage to build a strong and united country and in the tradition of great tasting peri-peri, we share the values of pride in our heritage, passion in our culture and faith in our roots.

"In response to those individuals who have accused Nando's through viral SMS and email of having used religious blasphemy for commercial gain, please know this, the advertising in question does not belong to Nando's and is blatantly untrue. Nando's will not treat its customers with such disrespect. Although we are known to push the boundaries with our irreverent tone and typically South African sense of humour, Nando's has never and will never condone advertising that attempts to belittle, undermine or discredit a religious belief."

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