The campaign will rollout on a national level from Saturday 16 April 2011 and will call for entries until 19 June. The panel of judges will comprise a celebrity, radio station and King Pie representatives and Penguin Books with final judging taking place the end of June and early July. The published book with will be available in all King Pie stores from October.
"South Africa is a culturally rich and diverse country and the campaign aims to tap into the heritage of storytelling," notes Nicholas Kühne, marketing manager of King Pie. "A competition such as this not only allows a record of our culturally diverse stories, but also invests in individuals who have the talent but not necessarily the means to develop further."
"Kaya FM is proud to support the Amazwi Ethu initiative and continues to espouse the importance of education as well as the value of understanding one's cultural heritage and rooting. The revival and preservation of undocumented or untold South African stories is important in understanding more about ourselves, our respective histories and cultural perspectives. It is also essential in inspiring a culture of reading and writing with children of all ages," adds Mark Mdlela, marketing and sales manager Kaya FM.
For more, go to www.facebook.com/kingpiebrand.
