Britten: Joburg.
Britten: Tweeting, Powerpointing and painting with lipstick. I don't overshare as much as I used to.
Britten: I started in adland 15 years ago and have worked in pretty much every aspect of strategy since. Now, most of my work focuses on social media and shopper strategy.
Britten: My husband, horses and horseracing, cats, science, wildlife, military aircraft (especially the SR-71 Blackbird, my favourite plane ever). I follow all of these on Twitter.
Britten: Getting to solve a different problem with creative people every single day.
Britten: Shopper marketing is not widely understood in South Africa and we have a big education job to do. Social shopper is even less understood. We've been in situations where clients want us to present either social media or shopper marketing solutions but not both - whereas we see them as part of the path to purchase.
Britten: Read emails and check in on Twitter in bed. Drive to work, moan about being stuck on the William Nicol offramp, spend quality time with Labstore colleagues, interns and clients. Fill in timesheets before I forget what I did. In the evening, I'll either head off with my husband to an event at the Joburg theatre, which has a very good relationship with social media influencers, or tell Twitter what my husband is cooking. (He's a much better cook than I am. I can manage a salad and that's about it.)
Britten: Powerpoint is still central to what I do. Twitter is the social network I use the most. Also good old-fashioned conversation.
Britten: Cerebra is making a good impact from a thought leadership point of view.
Britten: New business pitches, press releases and a content strategy for a new client launch, plus a short book on shopping to celebrate our first anniversary launch.
Britten: Path to purchase, moment of truth, barriers, social shopper. Engagement (even if it is overused). Shareability (because 'viral' is a word nobody should ever utter).
Britten: While driving or in the shower. And also, appropriately enough, while wandering around shopping malls.
Britten: I'm pretty good at accents. My favourites are Russian and Australian.
Phile.
Britten: Several muted WhatsApp groups and way, way too many photos of supermarket shelves. I've deleted virtually all of the apps on my phone to free up space for photos.
Britten: Start marketing yourself on social media by following people in the industry and then interacting with them. Offer to help out, and if you do get a foot in the door, don't take the opportunity for granted. Enthusiasm counts for a lot. Overdeliver. Work fast.
Britten: Personal Twitter
Labstore Twitter, for anything related to shopper marketing
Instagram
Facebook
Labstore news
Lipstick painting
Read more about Britten by clicking here.
*Interviewed by Leigh Andrews.