"The target was achieved ahead of deadline. As of 1 July, we have achieved 3032 and the number will continue to increase, as more South Africans take an active role in choosing to drink responsibly," says Michael Mabasa, corporate relations director for brandhouse.
"We are only too happy to keep the donations promise and support an organisation that is dedicated to making our roads safer," says Mabasa. The company will make an official cheque handover to SADD later this month.
The aim of Drive Dry is to change behaviour amongst consumers with regard to driving under the influence of alcohol. It encourages South Africans to make selecting a designated driver or making use of taxi services and public transport when under the influence of alcohol an active part of their social culture.
"Consumers should make a conscious decision to drink responsibly and have a variety of feasible options to do so. The more consumers who actively do not drink and drive, the safer our roads will be" concludes Mabasa.
For those that have not yet declared and still wish to do so (it is never too late), go to www.drivedry.co.za.
