Written by Paseka Kalaku, a speaker, business development coach and a serial entrepreneur, it comprises of a series of profiles on some of the most successful and dynamic young businesspeople in South Africa.
Each chapter is dedicated to a single entrepreneur and focuses on the personality and the story of how he or she achieved success in a particular environment or field. The narrative focuses on the personal success stories of these self-starters in the context of the economic climate of their respective markets.
Issues discussed include how they started in business; their defining moments; the challenges they faced and how they overcame them; their frustrations and achievements; what kept them going; what they learned in the process; things they would have done differently; their opinions on leadership, on South Africa's future; their heroes, and finally, the legacy they leave behind.
The young entrepreneurs being featured in the book include:
The book gets up close and personal and identifies some key lessons that every entrepreneur must learn in seven areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation.
Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, and the importance of education to entrepreneurial growth.
