It is also the starting point for new initiatives, campaigns and events to be launched throughout the world, in line with the recommendations of the Road Safety Decade initiative announced on 11 May by the UN.
The company's 18 000 employees, operating in 70 countries, launched initiatives to address a single issue: combating drunk driving. As a global company, it needs to have one clear position on drinking and driving and use a consistent approach worldwide. There will be only be one message: Don't Drink & Drive, a clear message to both employees and consumers.
David De Mardt, MD of Pernod Ricard South Africa says, "We actively promote responsible drinking because the consumption of alcohol in moderation can be a pleasurable experience." Pernod Ricard South Africa is a member of the Industry Association for Responsible Alcohol Use (ARA).
This is affirmed by Pierre Pringuet, Chief Executive Officer of Pernod Ricard internationally, "The lasting success of Pernod Ricard's activities can only be ensured if the Group fights vigorously against excessive or inappropriate drinking practices. Year after year, all subsidiaries are therefore committed to promoting responsible alcohol consumption."
The key messages delivered globally on Responsib'ALL Day to staff include:
The company has therefore formalised its CSR policy in a platform where the main fronts include:
Actions
The company will undertake: