Microbeads are tiny, non-biodegradable plastic spheres that are widely used in face and body scrubs to deliver the exfoliating action. However, because of their minute size, they clog sewage, water and oceans endangering marine and aquatic life.
Currently, Woolworths has replaced microbeads with natural and biodegradable alternatives such as Jojoba Oil Beads, apricot kernels and synthetic wax beads.
“Next year’s launch of new beauty products will include salt and sugar scrubs. As part of Woolworths’ Good Beauty Journey commitments, all our private label beauty products are also endorsed by Beauty Without Cruelty, giving customers peace of mind," says Deshi Moodley, Woolworths' quality innovation and sourcing manager.
