BE@UP and Consulta Research host Customer Xperience Conference

International participation by renowned and acclaimed industry role-players ensures the presentation of cutting-edge conference papers. We welcome the following leading marketing researchers:

• Prof. Tor W. Andreassen (BI Norwegian School of Management, Oslo, Norway)
• Prof. Christian Grönroos (Hanken School of Economics, Finland)
• Dr. Jamie Baker-Prewitt (Burke Institute, Cincinnati, Ohio, USA)

• Prof. "Parsu" Parasuraman (School of Business Administration, University of Miami, Florida, USA)

CxC aims to inform delegates about the newest developments in Customer Experience Management by giving an overview of the latest trends in the Measurement of Customer Experience. The current schools of thought on Customer Experience Measures will be challenged, providing a vision for future trends. A meta-analysis of Customer Experience trends in selected industries in South Africa will be presented.

Small, medium and large businesses in Southern Africa that value customer experience and want to gain deeper insight in the underlying theories, current schools of thought and future trends for the measurement and management of customer experience are invited.

Delegates will be typically representative of responsibilities in customer experience measurement, customer satisfaction, service quality, customer loyalty, customer retention, experience management and management information.

For more information about CxC, visit www.consulta.co.za or contact Liesl Pearson at 012-665-6200; email az.oc.atlusnoc@lseil.