Do retail stores and shopping centres largely target the high per capita income markets and neglect large portions of the South African market who live in rural communities and urban townships?
The reality is that this can only be determined with access to information on retail outlets and shopping centres. What is surprising to find is that maps of retail outlets or shopping centres are not easy to come by.
AfricaScope* believes, however, that while this information is vital, what is more important is how it is used to develop strategies for expanding retail chains or identifying optimum sites for new shopping centres.
Read Mapping South Africa's Retail Outlets and Shopping Centres
*AfricaScope is a Pretoria-based research company with a focus on extensive market research and spatial analysis to provide socio-economic and consumer profiles for private sector companies. Over the last five years the company has had a strong focus on research in the financial and micro, small and medium enterprise environments within South Africa, Africa and Asia. For more information go to www.africascope.net.
