Retailers News South Africa

Sandton drinks in Amsterdam fashion

Amsterdam-based fashion brand, Scotch & Soda is the latest global store to launch into Africa via Sandton City.

The mid- to high-end brand, which opened its doors in January, offers a young, classic, fashion forward range of clothing and accessories. The Sandton City store joins nearly 100 official stores and stock in over 7000 other stores across Europe, Oceania, North America, Asia and the Middle East.

Julie Hillary, general manager for Liberty Properties, Sandton region, comments, "We are always excited to introduce top brands to the African market. Sandton City is committed to retaining its position as a leading lifestyle destination on the continent and the addition of Scotch & Soda presents yet another opportunity to differentiate the centre and offer our visitors more choice."

Scotch & Soda in Sandton City is a flagship African store, presented as a luxury tent concept, currently one of only four of its kind worldwide. Customers can expect to find Maison Scotch (the women's range); Scotch and Soda (the men's range), the Amsterdam Blauw range and a fragrance range named Barfly.

Hillary says more and more international retailers are looking to Sandton City as a platform to expand their turnover and improve sales. "We will continue to seek out new, cutting edge brands that complement our retail mix and appeal to our cosmopolitan audience."

The license for Scotch & Soda South Africa is held by The Infinite Sixty Group, which also holds the license for Superdry in South Africa.

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