"Ten-year anniversaries are commemorated in many ways and we chose a tin. For a start, tin is durable, agile and resilient - characteristics needed to prosper and create longevity in any business. It is also deceptive in that it is not always about appearance. It is what is inside that ultimately counts and as a small, below-the-radar agency, our broad-based skill cannot be underestimated," explains Watt.
"Everybody's tin holds his or her own set of memories. Too often we forget to stop and consider where we are and how we got there, especially in business. In my tin, is a story about people; creative, fun, talented, smart, quirky, hardworking and dedicated individuals. Clients who have been with the company from the start and media whose unwavering support have contributed to its success.
"And here's to the next 10 years, as PR remains a key communications component, a perception shaper and awareness driver, the personality behind the brand, the depth required in all communications. Oscar Wilde said, 'There is only one thing worse in life than being talked about, and that is not being talked about.' Oscar is also in my tin."
For more information, go to www.wattcommunications.co.za or follow on @wattisup.
