Adele Burmeister, category manager for the South African spirits portfolio at KWV states, "The concept behind this promotion is that the brandy is the choice of those who aspire to surround them with quality and style. We have teamed up with the brands that our target market is buying - stylish and cutting edge. Who doesn't dream of wearing a tailor-made Armani suit or having the latest BlackBerry handset?"
To enter, consumers must buy a bottle KWV within the range of 3, 5, 10, 15 or 20 Year Old, then sms their name, along with the last 4 digits of the barcode to the competition number. Prizes include designer sunglasses, suits, watches, handsets and cameras.
