Celebrities and their Tropika-drinking fans will participate as teams of two in the amazing race-style challenge and the winning duo will then share R1 million.
The celebrities include Idols star Gift Gwe, Rhythm City actress and songstress, Pam Andrews, champion surfer and sports model Roxy Louw, R&B singer Loyiso Bala, golden vocalists Kelly Khumalo and Nadine, and comedians Kagiso Lediga and Joey Rasdien as well as Heino Schmitt, better known as Altus de Bruyn on 7de Laan.
Winners and celebrities will fly to Mauritius in the last week of May, compliments of British Airways Comair, and will spend a week enjoying Mauritian-style hospitality at the Tamassa Hotel thanks to tour operator Naïade Holidays. The Mauritian Tourism Promotion Authority is also associated with the campaign. South African fans will also be able to log on to the website to read up on the progress the teams are making on their daily blog updates.
Details of the competition can be found on the 250ml, 350 ml, 500ml, 1l and 2l packs labels, which are available at all leading food and beverage outlets, supermarket chains and venues across South Africa. Fans need to purchase a drink to choose from a list of celebrities they could be competing with and follow the on-pack guidelines by smsing their favourite celeb's name, their name, age and cellphone number to 34115.
The competition runs from March 1 to April 30, 2008. For more information, go to http://www.tropika-island.co.za.
