The brand new MTN Loaded "Airsports" commercial directed by Marc Sidelsky of Freshwater Films and TBWA Gavin Reddy captures the viewers' imagination with a humorous look at men in suits playing around at the office indulging their wildest fantasies, their sporting prowess.The entertaining commercial aptly reflects MTN's new bi-line exploding into the media "If it's on your mind, get it on your phone", and the idea that MTN Loaded is the portal between the real world and virtual world. This high-energy theme centres around portraying how you see yourself rather than what you are in reality.
Felix Kessel, creative group head, at TBWA\Gavin\Reddy the agency responsible for the campaign says, "Creativity is the centre point of our firm and innovation is MTN's washword. Together we have created an energetic and humorous campaign showing the power your mind could have over the world around you." Taking TBWA\Gavin Reddy's winning concept to new heights is commercials Director Marc Sidelsky of Freshwater Films.
Download and view the ad (3.8MB in size)
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