Product definitions
Canned fish: This category includes all fish that has been canned, with the exception of any speciality seafood products.
Canned meat: This category encompasses any meat that has been canned, including hams, corned beef, meatballs, vienna sausages, minced meat and curried meats.
Canned fish volumes increased in 2012. The smaller, canned meat market, showed a lower volume growth in 2012.
Over the last 10 years canned protein volumes have been very volatile. In the last three years the canned fish market has seen significant growth, however the rate of growth is expected to slow down in the coming years.
In terms of channeling, just over half of canned protein volumes are sold through the retail sector. The second largest sector is wholesale.
The most popular packaging for canned fish is 400-500g tins. This has increased volume share in 2011.
2012 Regional Distribution
