Latest newsEvery week we sit with new customers and hear about how their sale teams are still using WhatsApp as an all-in-one way to get through their day. We get sad because we know this means that after a long day in the car, visiting customers and taking orders, reps still need to translate WhatsApp messages into emails, excel documents and order management systems. 24 Jun 2024 Read more ConnectRetail, launched by ConnectGroup earlier this year, is revolutionising retail management with cutting-edge AI technology at its core. The platform is designed to replace store-based email and WhatsApp groups on a centralised platform that guides store managers on what tasks needs to be actioned today. Most importantly, it’s priced inline with the South African retail appetite, significantly more affordable than international competitors. 4 Jun 2024 Read more Fast-moving consumer goods (FMCG) manufacturers in South Africa have a massive array of advertising channels to consider when strategically planning their marketing budget. From formal retail to e-commerce and midi wholesalers to spaza shops, there is a much wider range of touchpoints to plan for. 13 Mar 2024 Read more Businesses who operate in the formal South African retail trade and have a presence in Africa through distributor partners, are faced with the challenge of decentralised field data and having to fit into their partners' way of doing business. With different ERP systems, paper-based operational methods and multiple data resources, it is difficult to get a consolidated view of trends, sales, payment types, infiltration issues and out of stocks, to name a few. This, combined with the rapidly evolving technology advancements mean that staying ahead of the competition requires innovative approaches to streamline processes and ultimately enhance the merchant and end customer experience with your brand. 30 Aug 2023 Read more We know that stokvels play a significant role in the financial lives of many South Africans, especially in low-income communities, as they provide a means of support and a way to manage expenses collectively. Stokvels are a considerable force of customer purchasing power for many people in various life stages in the calendar year. Burials and Christmas are the obvious annual events, but general grocery stokvels are becoming more formalised with groups sized between 12 and 20 people pooling resources for monthly grocery buying. MegaVision Media has compiled a list of this season's must-haves for brands wanting to make an impact and boost sales. 8 Aug 2023 Read more South African townships have become a powerful and untapped market for brands looking to expand their reach and connect with diverse consumer segments. These vibrant communities offer unique characteristics and consumer behaviours that present numerous opportunities for businesses to thrive. Let's explore why branding spaza shops in South Africa is an exceptional opportunity for brands: 22 May 2023 Read more "A brand that gets remembered gets bought". A succinct and perfect summary declared by brand consulting agency, Kantar and strap line that marketers should live by. Advertising is an ever-present element of our day to day lives, bombarding us with messages and images from all angles. A fair question to ask is do people really pay attention to billboards on the side of the highway, and does it prompt them to make a purchase, or is there more to it? 31 Mar 2023 Read more MegaVision Media, stalwart of the South African retail and wholesale in-store media industry, has launched a new online media booking platform. For agencies looking to close the gap on a through-the-line campaign, they can now browse indoor and outdoor media offerings for retail giants such as Makro, Pick 'n Pay, Kit Kat, Cambridge, Advance, Overland, Devland, UMS and Elite Star Cash 'n Carry. This includes everything from a parking lot MegaPave to an in-aisle BrandingBoard, a giant suspended MegaFlex and even Township Branding. 15 Jul 2022 Read more When it comes to advertising on fixed, physical structures like parking lot paves or in-store hanging systems, there is something for everyone. There is the brand who wants static highway exposure with slowly fading artwork over time. The brand who wants quick punchy short-term campaign signage at store level to tie in with a larger through-the-line campaign. And the brand who knows they need to advertise but can't work out whether the short-term route is more effective than the long-term approach. 11 May 2022 Read more Fast Moving Consumer Goods (FMCG) brands in South Africa are constantly looking at creative ways to stand out from their competitors, build better relationships with shoppers and elevate sales. 28 Mar 2022 Read more Panado, a subsidiary of Adcock Ingram, is a household name in South Africa. The Panado brand is synonymous with pain and fever relief for both adults and children. Part of Adcock's marketing strategy was to book out-of-home (OOH) media spaces at various wholesale stores in order to maximise the effect of their wider advertising campaign. OOH is a form of advertising that is found outside of a consumer's home such as in-store advertising, street pole advertising and highway billboards. OOH advertising can be used as a support medium, lead medium or in isolation depending on the brand's objectives. 3 Dec 2021 Read more MegaVision Media's MegaSpaza offering has been an incredibly successful venture for the company. The core product value lies in creating a mutually empowering and respectful relationship between the brand and the spaza shop owner. 29 Oct 2021 Read more Once upon a time, in a world before Covid-19, brands sat with their creative teams and media agencies and planned calendar events for the 12-month period that lay ahead of them. 17 May 2021 Read more To have a strong brand is one of the key objectives of any business. Irrespective of industry, having a strong brand is undeniably linked to success. With informal trade stealing much of the spotlight from formal retail trade in recent years, companies seeking to build a strong brand in the informal markets are now pivoting into the spaza and wholesale arenas aggressively. Most, if not all South African brands, are trying to work out how best to capitalise on this rapidly growing business opportunity. Namely, how to establish a brands reputation with lower LSM shoppers, how to stand out from competitors where planogramming is not a formal opportunity, how to reinforce loyalty and trust with spaza shop owners and shoppers alike and, finally, how to uplift sales. 10 Mar 2021 Read more  It is well known that brands struggle to understand the return when it comes to their advertising efforts in the general trade. Brands are also desperate to get a grip on customer data at spaza level. Issues relating to stock, promotions, new product and pricing are some of the fundamental questions that brand managers need answers to. 24 Jul 2020 Read more Key Distributors, a business of Value Logistics, is a warehousing and sales company focused on the distribution of FMCG products to formal and informal retail markets in South Africa. The warehousing and distribution landscape has changed in the past decade, shifting from formal retail to the ever growing segments of the informal trade and forecourt business. This shift means pressure to visit more stores across a larger territories with smaller sale baskets per customer. 25 May 2020 Read more With a significant number of the world's population staying at home due to the Covid-19 pandemic, there is no doubt that the advertising industry has felt the pinch. South Africa has experienced very strong leadership during this crisis but the psychology of being in isolation is leaving people feeling trapped both mentally and physically. A trip to the grocery store or pharmacy is one of the few necessary 'outings' we are afforded. Whilst a visit to the shops may seem eerie and alien with people not looking at or speaking to each other, we believe that this is the precise opportunity for brands to jump in and bring much-needed comfort to the Covid-19 shopping experience. 8 Apr 2020 Read more In-store trade compliance, category management and the measurement of promotional execution have come a long way in the past five years. Whether FMCG brands use the services of merchandising agencies or deploy their own sales force automation technology, the advancements in this arena have certainly created a more efficient sales force. 9 Mar 2020 Read more
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