The summer promotion, dubbed the “Cadbury Dairy Milk Joyride”, aims to increase excitement around the country's favourite brand over this period, typically one of the highest-selling seasons in the confectionery year.
Over the nine-week promotion period, Cadbury is giving away one iPod Touch and at least one chocolate hamper every day. To enter, consumers need simply dial *120* Cadbury and follow the voice prompts to key in their Cadbury Dairy Milk barcode.
“South Africans have a naturally adventurous palate and have proved over the past couple of years that they really enjoy trying new flavours. The premium range has been enormously popular with our local chocolate lovers and the fact that they take the time to call Cadbury and tell us how much they love new editions and flavours prompts us to continue innovating to bring them even more joy,” says Mike Middleton, Cadbury chocolate marketing director.
