This greater transparency helps you to the aspects of the content campaigns that are contributing the most to your success. Within performance marketing paid search is the third important step in conversion optimisation. So adding search to our offering - both on buy and sell side - is a very interesting proposition. What makes this really interesting is that we link DFA floodlights to advertisers in DoubleClick Search; one tag for display as well as search. We are involved in every step of the process. We can ensure accountability with a dedicated account team. Finally you can have a single data-source for both search and display advertising is interesting for conversion attribution modeling.
Do you want to know more? Please e-mail Rob Steffe moc.anqd@bor.
Read more on DoubleClick Search on the DoubleClick blog
http://www.dqna.com/en/blog/100-dq-amp-a-media-groups-introduces-doubleclick-search.html
