Double Grand Prix for Sunday night Loeries

Grand Prix winner - Jupiter Drawing Room SA

The 82 awards were handed out as follows: two Grand Prix, 11 Gold, 20 Silver, 38 Bronze and 11 Craft Gold. The Grand Prix were awarded to the The Jupiter Drawing Room South Africa for Interactive Africa's ‘Ideas' Integrated Campaign for the Design Indaba and to Impact/BBDO for the Masterfoods ‘Don't Stop' tv commercial in the Advertising Category.

Dubai

Lowe Bull JHB

The Middle East is one of the fastest growing regions in terms of advertising spend and creativity: since The Loeries nested in Margate in 2005, Impact/BBDO based in Dubai is the first agency outside of South Africa to pick up a Grand Prix, indicating the high calibre of work being produced from the rest of our region. Furthermore, TBWA\Dubai picked up two Bronze Loerie Awards.

The agency that won the most statues on Sunday evening was Net#Work BBDO with one Silver, six Bronze and two Craft Gold, with a total of nine awards, followed by Gloo Digital Design with one Gold, four Silver, two Bronze and one Craft Gold, as well as The Jupiter Drawing Room (South Africa) with one Grand Prix, three Silver and four Bronze – both agencies tying in second place with eight awards in total.

Lowe Bull came in third place with four Gold, one Silver and one Craft Gold, with a total of six awards.

Grand Prix winning TV ad for Design Indaba 10, created by The Jupiter Drawing Room SA.

Grand Prix winning TV ad for Snickers, entitled 'Don't Stop.' Created by Impact/BBDO Dubai.

Young Creative Award

Festus Masekwameng

The newly introduced Young Creatives Award, in partnership with Vodacom, was won by young leading talents Estè du Plessis and Reginald Makhetha, both from Net#work BBDO. As Young Creative Award winners they each received a Gold Loerie plus an all-expenses paid trip to any one of the following awards shows: The One Show in New York City, the Clio Awards, the Cannes Advertising Festival, and the D&AD in London. Additionally they received a Vodafone USB modem from Vodacom plus a copy of Creative Suite from Adobe South Africa.

Said newly appointed chairman of The Loerie Awards, Festus Masekwameng, “I am very excited about taking up the reigns as chairman of The Loerie Awards. I aim to work with the Loeries committee to continue to foster creative excellence in the Africa region and hope to grow on the past successes of the Loeries.

“With a record number of entries the standard of work has been very high this year, with five Grand Prix trophies awarded in total – an increase from last year where just three were awarded,” he concluded.

Agency tally

Sunday night Loerie Award winners:

To view full details of all the winners, go to www.theloerieawards.co.za/winners2007/.

Main sponsors of this year's Loerie Awards are the SABC, Media 24, The Zulu Kingdom and Vodacom.

Other sponsors and partners are: Aon-Shield, Avis, 24.com, Brandhouse, David Prior Photography, Gallo Images, Gearhouse, Grid, Hetzner, Hibiscus Coast Municipality, Lightworks, Lithotech, Mango Airlines, Newsclip, Ogilvy Johannesburg, Orchestra Blue, Ornico Group, Paygate, Rocketseed, Six Million Dollar Media, Sonovision Studios, Ugu District Municipality, Verdantpoint, Magna Carta, H-Factor, Leg Studios, Havaseat, LED Vision, JuJu, Wozani Africa, Papersmith & Son, Online Publishers Association, Gauteng Film Commission.