According to Twisted Toast CEO, Kim Browne, the agency was flattered to be awarded the project, which is part of an internal communications programme to highlight the SABMiller Technical function's successes and overall contribution to the business. "We were also slightly daunted by the magnitude of the animation, as the delivery deadline was pretty tight."
To keep within the budget and time constraints, the agency's creative director, Erik Verster, suggested a 2D isometric motion graphics solution. "We agreed with the client to use this technique and the animation was a go," says Maja Rode, account director at Corporate Image.
SABMiller operates breweries around the world and required a solution that explains a technically complex process correctly, simply and without fuss. "The motion graphics animation solution created addressed our client's needs perfectly. The agency understood the feedback and turned the brewing process animation into what was envisaged," says Rode.
Many of SABMiller's operations will use the brewing process motion graphics video across the globe, including Peru, Colombia, India, Australia, Poland, the Czech Republic and Tanzania.
