Advertising News South Africa

Seven finalists await Roger Garlick Award

Seven campaigns of the 62 entries received are in the finals for the Roger Garlick Award, which will be presented at Tony Koenderman's AdReview on 21 April 2010, along with the Advertising Media Association of South Africa (AMASA) Gold winners. The Jupiter Drawing Room Cape Town took three final places and Ogilvy Johannesburg two.

"The most entered category this year was 'Multiple / Mixed Media' which attracted the best interest with 17 entries, followed by 'Best use of Out of Home' with 12 and 'Best use of New Media' with ten entries," says Wayne Bischoff, AMASA's Roger Garlick Award portfolio head.

Finalists

  • Ogilvy Johannesburg - Greenpeace Flying Fish campaign - 'Special Events/Stunts' category by Mike Martin
  • Ogilvy Johannesburg - Channel O ' Young, Gifted and Black' campaign - 'Multiple/Mixed Media' category by Kay Motuba
  • The Jupiter Drawing Room Cape Town - Hyundai/Bakkie entry - 'Best use of Newspapers' category by media director Anne van Rensburg
  • The Jupiter Drawing Room Cape Town - Lucky Pet campaign - 'Special Events/Stunts' category by Anne van Rensburg
  • The Jupiter Drawing Room Cape Town - Musica, Home Entertainment - 'Best use of Newspaper' category by Anne van Rensburg
  • MetropolitanRepublic and the Starcom MediaVest Group - POWA campaign - 'Best use of Cinema' category by Eve Pennington
  • Vodacom Insurance - 'Best use of Out of Home' category entered separately by Mike van Tonder of TLC and Tanner Rock at Posterscope

Judges were Ilsa Grabe (MediaVest); Karen Dyke (MediaCompete); Deri-anne Schniewind (Universal McCann); Sylvester Chauke (MTV); Fahmeeda Cassim-Surtee (Oracle); Chris Botha (The MediaShop) and judging chairman Frank Tilley (Frank Tilley Consulting). Sponsored by Oracle Airtime Sales, the award continues to increase in popularity and stature.

Updated 21 April 2010 at 9.46am

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