Beginning with sport, it has thrown its weight behind the Springbok Sevens team for the IRB Sevens Series tournaments by featuring players Mpho Mbiyozo and Mzwandile Stick, both confirmed members of the squad.
"We are honoured to support the squad, the winners of the 2008 World Series, as they defend their title in 2009,” says Doug Mattheus, marketing director at Nashua Mobile. “As a truly South African company, we share a love of sport with our customers and we're always proud to stand behind our world-class sportspeople as they show what they're made of on the international stage."
The players join South African rugby captain, John Smit and South African cricket captain, Graeme Smith as part of the national advertising campaign.
Separate advertisements in the campaign highlight three affordable offerings from the company and MTN: the BlackBerry Curve 8520 smartphone, the Nokia Comes with Music phone, and the HP Compaq Presario plus mobile data bundle.
"The new campaign showcases our solutions as part of a lifestyle for today's busy young person. From organising your social life and checking your email to playing music on the go, a notebook with Internet access or a smartphone allows you to stay in touch with everything that matters to you," continues Mattheus.
As part of this campaign, the children of Reagile Primary School in Tembisa starred in the advert for the HP Compaq Presario. Through their participation, the company was able to give even more back to the community by making a monetary contribution to the children and staff of the school who took part in this initiative. The company has run a feeding scheme for more than five years as its CSI partnership with Reagile.
The television advertisements are currently being aired daily across all SABC channels and DStv.
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