“It seems I still get some incredulous looks when I explain the new system, so I’ll explain again in the hope that it sticks (nobody reads the damn body copy),” continues Morris.
“In the interests of making sure the best work always gets through, all three places in each category go through to Ad of the Year. This means if a category is weak, you may have some weak ads going through to Ad of the Year. So rather than convict one innocent man, we would happily set 99 criminals free... sort of thing. And unfortunately there a few criminals roaming the streets this month (how apt).”
“Well done to the winners. Watch out for those criminals.”
Newspaper:
Magazine
Outdoor
TV/Cinema
Radio
The judging panel for January 2007 comprised:
Mike Barnwell, Grey Worldwide
Jonathan Beggs, Ogilvy
Gokan Yugel, TBWA Hunt Lascaris
Dhasagan Pillay, Black River FC
Matthew Brink, Lowe Bull
Trevallyn Hall, Morris Jones
Mbulelo Nhlapo, Net#Work BBDO
