[Cannes Lions 2011] SA's winning work: Direct, Promo & Activation Lions

24 Jun 2011

CANNES, FRANCE: Joe Public and Ogilvy Johannesburg took home South Africa's first Lions on Monday night, 20 June 2011: a Silver Direct Lion for Joe Public's Rock4Aids Spark Hope Matchbook and a Bronze Promo & Activation Lion for Ogilvy's POWA "Waking up the Neighbourhood". Here is their winning work [showcase].

[Cannes Lions 2011] SA's winning work: Direct, Promo & Activation Lions

Joe Public: Silver Direct Lions

Type of entry: Use of Direct Marketing
Category: Dimensional Mailing
Title: Spark Hope Matchbook
Advertiser/client: Rock4Aids
Product/service: Art for AIDS
Agency: Joe Public

Creative credits

Name	Company	Position
Pepe Marais	Joe Public	ECD
Maciek Michalski	Joe Public	Creative director/art director
Sinome Rossum	Joe Public	Art director
Sophia Strydom	Joe Public	Art director
Freda Raubenheimer	Joe Public	Art director
Clint Bechus	Joe Public	Copywriter
Jeanine Vermaak	Joe Public	Copywriter
David Prior		Photographer

Ogilvy Johannesburg: Bronze Promo & Activation Lions

Type of entry: Product & Service
Category: Charities
Title: Waking up the Neighbourhood
Advertiser/client: POWA
Product/service: Female Abuse Prevention
Entrant company: Ogilvy Johannesburg
Sales promotion/advertising agency: Ogilvy Johannesburg

Creative credits

Name	Company	Position
Fran Luckin	Ogilvy Johannesburg	ECD
Renier Zandberg	Ogilvy Johannesburg	Art director
Robyn Bergmann	Ogilvy Johannesburg	Group head
Debbie Dannheisser	Ogilvy Johannesburg	TV Producer
Taryn Scher	Ogilvy Johannesburg	Copywriter
Catherine Conradie	Ogilvy Johannesburg	Group head
Jonty Fine	Frieze Films	Director/editor
Jo Barber	Frieze Films	Producer
Louise Johnston	Ogilvy Johannesburg	Account manager
Nonhlanhla Mokwena	POWA	Marketing manager
Jo Anne Darling-Risi	Fr'quency	Sound director
Zak Binikos	Fr'quency	Sound director
Maja Rode	Ogilvy Johannesburg	Public relations
Shera Esmade	Ogilvy Johannesburg	Account manager
Dianne Springer	Ogilvy Johannesburg	Strategist