#CannesLions2016: Pharma and Health & Wellness Lions winners!

18 Jun 2016

The 63rd annual Cannes Lions Festival of Creativity has kicked off on 18 June with the Cannes Pharma and Cannes Health & Wellness Lions award ceremonies resulting in two SA agencies bringing home wins...

Lions Health celebrates creative excellence in health communications.

Health & Wellness Grand Prix went to London agency FCB Inferno’s "Project Literacy” for Pearson

Total entries into the Pharma Lions have risen from 432 in 2015 to 582 this year, of which 1 was South African; and also rose from 1,430 Health & Wellness Lions entries in total to 2015 to 2,023 this year, of which 28 were South African. Of those Health & Wellness Lions entries, five South African entries made it to the final round of judging.

Of those, three are bringing home awards: FCB Cape Town with a Silver Lion campaign for its Darryl and Jabu digital: online video work for client CANSA; as well as a Bronze Lion to Velocity Films Joburg in Film craft: direction for its Learn it Young work for client Scouts SA.

Healthy Grand Prix showing

The Health & Wellness Grand Prix went to London agency FCB Inferno’s "Project Literacy” for Pearson. Commenting on the winner, Jury President, Joshua Prince, Chief Marketing Officer of Omnicom Health Group, said, “The campaign is devastatingly good at showing the real costs of illiteracy and shows that before we even get to health, we have to start with people's fundamental ability to understand.”

Ogilvy & Mather London’s “Breathless Choir” for Philips claimed the Pharma Grand Prix, described by Jury President, Alexandra von Plato, Group President of Publicis Healthcare Communications Group, as one that challenges the traditional ‘product as hero’ approach to focus on ‘patient as hero’.

FCB Cape Town's campaign for CANSA

View the full tables of winning work below:

Health and Wellness Lions winners

Title	Client	Product	Entrant Company	Prize	Medium
A01 (OTC Oral Medicines)
MOVING	SAVANT	FABROGESIC	J. WALTER THOMPSON ARGENTINA Buenos Aires	Bronze Lion	Film: Cinema, TV and Digital Film Content
EXCEDRIN - THE MIGRAINE EXPERIENCE	GSK CONSUMER HEALTHCARE	EXCEDRIN MIGRAINE	DDB REMEDY London	Bronze Lion	Use of Technology
DOCUSOL MAKE A NAPPY HAPPY	TYPHARM	DOCUSOL PEDIATRIC SOLUTION	McCANN HEALTH London	Silver Lion	Branded Content: Digital
WHO THE F*CK WANTS TO FOLLOW PEPTO ON TWITTER?	PROCTER & GAMBLE	PEPTO-BISMOL	PUBLICIS NORTH AMERICA New York	Silver Lion	Digital: Social
THE MIGRAINE EXPERIENCE PRESENTED BY EXCEDRIN	GSK CONSUMER HEALTHCARE	EXCEDRIN MIGRAINE	WEBER SHANDWICK New York	Bronze Lion	PR
A02 (OTC Applications)
DON'T JUDGE. KISS.	UNILEVER	CLOSEUP TOOTHPASTE	F.BIZ São Paulo	Silver Lion	Digital: Social
A04 (Nutraceuticals)
X-RAY CASTS	FONTERRA BRANDS NEW ZEALAND, ANCHOR	ANCHOR MILK	COLENSO BBDO Auckland	Gold Lion	Direct and Promo & Activation
A05 (Other Products)
SUGAR DETOX	INTERMARCHÉ	INTERMARCHÉ	MARCEL Paris	Silver Lion	Integrated Campaign
TOUCHABLE INK	THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND	TOUCHABLE INK	J. WALTER THOMPSON BANGKOK	Bronze Lion	Direct and Promo & Activation
SUGAR DETOX	INTERMARCHÉ	INTERMARCHÉ	MARCEL Paris	Silver Lion	Direct and Promo & Activation
B01 (Education & Awareness)
PREMONITION	CRUZ ROJA ARGENTINA	FIRST AID COURSES	Y&R BUENOS AIRES	Silver Lion	Film: Cinema, TV and Digital Film Content
EXCEDRIN - THE MIGRAINE EXPERIENCE	GSK CONSUMER HEALTHCARE	EXCEDRIN MIGRAINE	DDB REMEDY London	Silver Lion	Use of Technology
REWORD	HEADSPACE	REWORD WEB APPLICATON	LEO BURNETT MELBOURNE	Bronze Lion	Use of Technology
THINKING OF… ( • )( • )	LIFETIME LATIN AMERICA	BREAST CANCER AWARENESS	TOTUMA COMMUNICATIONS & DESIGN Bay Harbor Islands	Bronze Lion	Film Craft: Production Design / Art Direction
PARKINSON'S NSW- THE LUCKY ONES	PARKINSON'S NSW	PARKINSON'S DISEASE	J. WALTER THOMPSON Sydney	Bronze Lion	Film Craft: Direction
LEARN IT YOUNG	SCOUTS SOUTH AFRICA	SCOUTS SA	VELOCITY FILMS Johannesburg / NOT NORM Cape Town	Bronze Lion	Film Craft: Direction
OLD AGE	THE SAMARITANS	1	Y&R SHANGHAI	Bronze Lion Campaign	Print & Poster Craft: Illustration
SCHOOL BULLY	THE SAMARITANS	1	Y&R SHANGHAI	Bronze Lion Campaign	Print & Poster Craft: Illustration
STUDY STRESS	THE SAMARITANS	1	Y&R SHANGHAI	Bronze Lion Campaign	Print & Poster Craft: Illustration
TRANSGENDER	THE SAMARITANS	1	Y&R SHANGHAI	Bronze Lion Campaign	Print & Poster Craft: Illustration
RAT HOME	THE SAMARITANS	1	Y&R SHANGHAI	Bronze Lion Campaign	Print & Poster Craft: Illustration
MANBOOBS	MACMA	BREAST CANCER AWARENESS	DAVID Buenos Aires	Gold Lion	Branded Content: Digital
AUCTIONEER	TOBACCO FREE FLORIDA	ANTI-TOBACCO	ALMA DDB Miami	Bronze Lion	Radio
REWORD	HEADSPACE	REWORD WEB APPLICATON	LEO BURNETT MELBOURNE	Bronze Lion	Digital Craft: User Experience (UX)
DARRYL	CANSA (CANCER ASSOCIATION OF SOUTH AFRICA)	CANSA (CANCER ASSOCIATION OF SOUTH AFRICA)	FCB CAPE TOWN / HELLOCOMPUTER Cape Town	Silver Lion Campaign	Digital: Online Video
JABU	CANSA (CANCER ASSOCIATION OF SOUTH AFRICA)	CANSA (CANCER ASSOCIATION OF SOUTH AFRICA)	FCB CAPE TOWN / HELLOCOMPUTER Cape Town	Silver Lion Campaign	Digital: Online Video
MANBOOBS	MACMA	BREAST CANCER AWARENESS	DAVID Buenos Aires	Gold Lion	Digital: Online Video
KEEP FARTS FUNNY	MEREDITH’S MIRACLES COLON CANCER FOUNDATION / HUMANA	COLON CANCER AWARENESS / HEALTH INSURANCE	FCB CHICAGO	Bronze Lion	Digital: Online Video
PARADISE HILL	IT'S NOT OK	DOMESTIC VIOLENCE AWARENESS	FCB NEW ZEALAND Auckland	Silver Lion	Direct and Promo & Activation
YOU'RE ACCEPTED	MINUS 18	LGBT YOUTH SUPPORT	GPY&R Melbourne	Bronze Lion	Direct and Promo & Activation
DIPPER CONDOMS	TATA MOTORS	DIPPER CONDOMS	REDIFFUSION Y&R Mumbai	Bronze Lion	Direct and Promo & Activation
B02 (Clinics, Hospitals, Retail & Facilities)
HOW IS YOUR BODY PERFORMING	BUPA	HEALTH TEST	WCRS London	Bronze Lion	Mobile
DREAM ADVENTURES	EXPEDIA	TRAVEL	180LA Santa Monica	Bronze Lion	Use of Technology
DREAM ADVENTURES	EXPEDIA	TRAVEL	180LA Santa Monica	Bronze Lion	Branded Content: Live Experience
SURGEON TRYOUTS	KURASHIKI CENTRAL HOSPITAL	RECRUITMENT	TBWA\HAKUHODO Tokyo	Gold Lion	Direct and Promo & Activation
SURGEON TRYOUTS	KURASHIKI CENTRAL HOSPITAL	RECRUITMENT	TBWA\HAKUHODO Tokyo	Silver Lion	PR
DELIVERY	UNITEDHEALTHCARE	HEALTH INSURANCE/CLAIM APP	LEO BURNETT CHICAGO	Bronze Lion	Film: Cinema, TV and Digital Film Content
WAYS IN CAMPAIGN	UNITEDHEALTHCARE	UNITEDHEALTHCARE BRAND	LEO BURNETT CHICAGO	Gold Lion	Integrated Campaign
B04 (Fundraising & Advocacy)
PROJECT LITERACY	PEARSON	PROJECT LITERACY	FCB INFERNO London	Grand Prix	Integrated Campaign
LUIS' DREAM	DORMIMUNDO / APEC	MATTRESS / THE ASSOCIATION TO AVOID BLINDNESS IN MEXICO	OGILVY & MATHER Mexico City	Bronze Lion	Film: Cinema, TV and Digital Film Content
MISSING TYPE	NHS BLOOD AND TRANSPLANT	NATIONAL BLOOD WEEK	ENGINE London	Gold Lion	Digital: Social
PROJECT LITERACY	PEARSON	PROJECT LITERACY	FCB INFERNO London	Gold Lion	Digital: Online Video
HOW DO YOU SEE ME	COORDOWN	COORDOWN	SAATCHI & SAATCHI New York	Bronze Lion	Digital: Online Video
LADYBALLS	OVARIAN CANCER CANADA	PUBLIC AWARENESS - OVARIAN CANCER	GREY CANADA Toronto	Silver Lion	PR
THIS BIKE HAS MS	MS AUSTRALIA	MS	GREY MELBOURNE	Silver Lion	PR
SEA HERO QUEST	DEUTSCHE TELEKOM	DEUTSCHE TELEKOM	SAATCHI & SAATCHI London	Silver Lion	Mobile
C01 (Animal Health)
#LEYDEMIERDA (#SHITLAW)	TERRITORIO DE ZAGUATES	ANIMAL SHELTER	GARNIER BBDO COMUNIDAD San José	Silver Lion	Direct and Promo & Activation
D01 (Corporate Image & Communication)
BREATHLESS CHOIR	PHILIPS	SIMPLYGO MINI	OGILVY & MATHER LONDON	Gold Lion	Film: Cinema, TV and Digital Film Content
BREATHLESS CHOIR	PHILIPS	SIMPLYGO MINI	OGILVY & MATHER LONDON	Gold Lion	Film Craft: Use of Music / Sound Design
GE PODCAST THEATRE PRESENTS THE MESSAGE	GE	GE	BBDO New York	Bronze Lion	Branded Content: Digital
COLOR FOR THE COLORBLIND	VALSPAR / ENCHROMA	PAINT	FCB CHICAGO	Gold Lion	Branded Content: Digital
COLOR FOR THE COLORBLIND	VALSPAR / ENCHROMA	PAINT	FCB CHICAGO	Silver Lion	PR

Pharma Lions winners

Title	Client	Product	Entrant Company	Prize	Medium
A02 (Pharma, Vaccines & Biotech - Branded Communication)
TOUCHING DIABETES PATIENTS' LIVES	ASTRAZENECA	AZ DIABETES PORTFOLIO	OGILVY COMMONHEALTH UK London	Silver Lion	Use of Technology
BAD BARISTA	TEVA UK	DUORESP® SPIROMAX®	DJM PAN UNLIMITED Richmond	Silver Lion	Film Craft: Script
BAD BARISTA	TEVA UK	DUORESP® SPIROMAX®	DJM PAN UNLIMITED Richmond	Bronze Lion	Film Craft: Cinematography
SLUMS (HOUSING COLONIES) FOR WORMS	GLAXOSMITHKLINE (GSK)	ZENTEL	MEDULLA COMMUNICATIONS Mumbai	Bronze Lion	Print & Poster Craft: Art Direction
XIFAXAN HE	SALIX PHARMACEUTICALS	XIFAXAN 550MG	CDM NEW YORK	Silver Lion	Digital Craft: Interface & Navigation (UI)
SLUMS (HOUSING COLONIES) FOR WORMS	GLAXOSMITHKLINE (GSK)	ZENTEL	MEDULLA COMMUNICATIONS Mumbai	Silver Lion	Standard Print
A03 (Pharma, Vaccines & Biotech - Unbranded Communicatoin)
SLAM POETRY - DANIEL	NOVARTIS	XOLAIR	PUBLICIS LIFE BRANDS RESOLUTE London	Silver Lion	Film Craft: Script
"DONNA"	INSMED	NTM DISEASE AWARENESS	AREA 23 AN FCB HEALTH COMPANY New York	Bronze Lion Campaign	Print & Poster Craft: Illustration
“MARILYNN”	INSMED	NTM DISEASE AWARENESS	AREA 23 AN FCB HEALTH COMPANY New York	Bronze Lion Campaign	Print & Poster Craft: Illustration
"SUZANNE"	INSMED	NTM DISEASE AWARENESS	AREA 23 AN FCB HEALTH COMPANY New York	Bronze Lion Campaign	Print & Poster Craft: Illustration
PEE AGAINST THE LUTS WRONG DIAGNOSIS	ASTELLAS FARMA BRASIL	PRODUCT LINE FOR UROLOGY	TRIUNFO SUDLER BRASIL Campinas	Bronze Lion	Ambient Outdoor
A05 (Veterinary)
STILL ROCKIN' ON	BOEHRINGER INGLEHEIM	METACAM	OGILVY COMMONHEALTH AUSTRALIA Sydney	Bronze Lion	Print & Poster Craft: Illustration
A06 (Education & Awareness)
TON-TON VOICE SUMO	GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA	REHABILITATION SERVICE	DENTSU INC Tokyo	Bronze Lion	Use of Technology
TOPOGRAPHICAL MODEL OF MS: 3D DISEASE SIMULATION APP	A PRO-BONO COLLABORATION WITH STEPHEN C. KRIEGER, MD, ASSOCIATE PROFESSOR OF NEU	DISEASE EDUCATION	HARRISON & STAR New York	Bronze Lion	Use of Technology
LAST WORDS	INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC)	PALLIATIVE CARE (END-OF-LIFE CARE)	MEDULLA COMMUNICATIONS Mumbai	Gold Lion	Integrated Campaign
SLAM POETRY - DANIEL	NOVARTIS	XOLAIR	PUBLICIS LIFE BRANDS RESOLUTE London	Bronze Lion	Film Craft: Script
LAST WORDS	INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC)	PALLIATIVE CARE (END-OF-LIFE CARE)	MEDULLA COMMUNICATIONS Mumbai	Silver Lion	Digital: Social
LAST WORDS	INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC)	PALLIATIVE CARE (END-OF-LIFE CARE)	MEDULLA COMMUNICATIONS Mumbai	Gold Lion	Digital: Online Video
A07 (Business to Business)
HEALTHCARE AT HOME	HEALTHCARE AT HOME	HEALTHCARE AT HOME	LANGLAND Windsor	Silver Lion	Film: Cinema, TV and Digital Film Content
HEALTHCARE AT HOME	HEALTHCARE AT HOME	HEALTHCARE AT HOME	LANGLAND Windsor	Silver Lion	Integrated Campaign
HEALTHCARE AT HOME	HEALTHCARE AT HOME	HEALTHCARE AT HOME	LANGLAND Windsor	Bronze Lion	Film Craft: Direction
B02 (Pharma, Vaccines & Biotech - Branded Communication)
GAUCHER: VOLCANO	SHIRE USA	CLINICAL STUDY	LANGLAND Windsor	Bronze Lion Campaign	Print & Poster Craft: Art Direction
GAUCHER: WASP	SHIRE USA	CLINICAL STUDY	LANGLAND Windsor	Bronze Lion Campaign	Print & Poster Craft: Art Direction
GAUCHER: DRAGON	SHIRE USA	CLINICAL STUDY	LANGLAND Windsor	Bronze Lion Campaign	Print & Poster Craft: Art Direction
STUDENT	PFIZER CORPORATION HONGKONG	XALATAN	McCANN HEALTH Hong Kong	Gold Lion Campaign	Print & Poster Craft: Illustration
PAINTER	PFIZER CORPORATION HONGKONG	XALATAN	McCANN HEALTH Hong Kong	Gold Lion Campaign	Print & Poster Craft: Illustration
GAMEBOY	PFIZER CORPORATION HONGKONG	XALATAN	McCANN HEALTH Hong Kong	Gold Lion Campaign	Print & Poster Craft: Illustration
WASP	SHIRE USA	CLINICAL STUDY	LANGLAND Windsor	Bronze Lion	Print & Poster Craft: Illustration
B03 (Pharma, Vaccines & Biotech - Unbranded Communicatoin)
ADHD SYMPTOM STAMPS	JOHNSON & JOHNSON	CONCERTA	MEDULLA COMMUNICATIONS Mumbai	Bronze Lion	Branded Content: Live Experience
ANTI-RIVAL VACCINE	BANDSPORTS	CORPORATE IMAGE	OGILVY BRASIL São Paulo	Silver Lion	Ambient Outdoor
THE CODE WORD	BAYER	CANESTEN	J. WALTER THOMPSON HONG KONG	Silver Lion	Digital: Online Video
THE CODE WORD	BAYER	CANESTEN	J. WALTER THOMPSON HONG KONG	Bronze Lion	Direct and Promo & Activation
ADHD SYMPTOM STAMPS	JOHNSON & JOHNSON	CONCERTA	MEDULLA COMMUNICATIONS Mumbai	Bronze Lion	Direct and Promo & Activation
B04 (Devices & Diagnostics)
BREATHLESS CHOIR	PHILIPS	SIMPLYGO MINI	OGILVY & MATHER LONDON	Grand Prix	Film: Cinema, TV and Digital Film Content
BREATHLESS CHOIR	PHILIPS	SIMPLYGO MINI	OGILVY & MATHER LONDON	Silver Lion	Film Craft: Direction
BREATHLESS CHOIR	PHILIPS	SIMPLYGO MINI	OGILVY & MATHER LONDON	Silver Lion	Film Craft: Use of Music / Sound Design
BREATHLESS CHOIR	PHILIPS	SIMPLYGO MINI	OGILVY & MATHER LONDON	Silver Lion	PR
B05 (Veterinary)
STILL GOING STRONG	BOEHRINGER INGLEHEIM	METACAM	OGILVY COMMONHEALTH AUSTRALIA Sydney	Bronze Lion	Integrated Campaign
STILL ROCKIN' ON	BOEHRINGER INGLEHEIM	METACAM	OGILVY COMMONHEALTH AUSTRALIA Sydney	Bronze Lion	Print & Poster Craft: Illustration
B06 (Education & Awareness)
MOTHER'S LIPSTICK	CHUGAI PHARMACEUTICAL CO.	DISORDER EDUCATION ACTIVITY	DENTSU YOUNG & RUBICAM Tokyo	Bronze Lion	Film: Cinema, TV and Digital Film Content
EYESCARE	WEEK OF SIGHT	HEALTH CARE	FAMOUS BRUSSELS	Bronze Lion	Use of Technology
JJ-MAN	A. MENARINI HONG KONG	PRILIGY	McCANN HEALTH Hong Kong	Bronze Lion	Integrated Campaign
REMEDIES FOR THE SOUL	SEOUL FOUNDATION FOR ARTS AND CULTURE	SEOUL FOUNDATION FOR ARTS AND CULTURE	HS AD Seoul	Silver Lion	Ambient Outdoor
CONNECT PEN & NOTEBOOK	OTSUKA PHARMACEUTICAL CO.	EDUCATION OF CRANIAL NERVE DISEASE	TOPPAN PRINTING Tokyo	Bronze Lion	Direct and Promo & Activation
THE NAZAR INITIATIVE	ASTER HEALTHCARE	HEALTHCARE	THE CLASSIC PARTNERSHIP ADVERTISING Dubai	Silver Lion	Direct and Promo & Activation
REMEDIES FOR THE SOUL	SEOUL FOUNDATION FOR ARTS AND CULTURE	SEOUL FOUNDATION FOR ARTS AND CULTURE	HS AD Seoul	Bronze Lion	PR
B07 (Corporate Image & Communication)
BREATHLESS CHOIR	PHILIPS	SIMPLYGO MINI	OGILVY & MATHER LONDON	Bronze Lion	Branded Content: Digital
FORWARD THE CURE	UHMPANG HOSPITAL FOUNDATION	UHMPANG HOSPITAL FOUNDATION	THE LEO BURNETT GROUP THAILAND Bangkok	Bronze Lion	Direct and Promo & Activation
BREATHLESS CHOIR	PHILIPS	SIMPLYGO MINI	OGILVY & MATHER LONDON	Silver Lion	PR
C01 (Patient to HCP Communications)
PARKINSOUNDS	TEVA NEUROSCIENCE	INSTITUTIONAL	HAVAS LIFE Sao Paulo	Silver Lion	Use of Technology
C02 (Branded Utilities)
THE COLOR ALPHABET	COLORADD	-	McCANN WORLDGROUP MADRID	Silver Lion	Mobile
REFUNBILITATION CLINIC	GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA	REHABILITATION SERVICE	DENTSU INC Tokyo	Bronze Lion	Use of Technology
THIS BIKE HAS MS	MS AUSTRALIA	MS	GREY MELBOURNE	Bronze Lion	Direct and Promo & Activation
THIS BIKE HAS MS	MS AUSTRALIA	MS	GREY MELBOURNE	Silver Lion	PR
C03 (HCP Devices & Diagnostics)
BRAINBAND	SAMSUNG AUSTRALIA	SAMSUNG BRAINBAND	LEO BURNETT SYDNEY Sydney	Silver Lion	Use of Technology
PARKINSOUNDS	TEVA NEUROSCIENCE	INSTITUTIONAL	HAVAS LIFE Sao Paulo	Gold Lion	Use of Technology
SEA HERO QUEST	DEUTSCHE TELEKOM	DEUTSCHE TELEKOM	SAATCHI & SAATCHI London	Silver Lion	Direct and Promo & Activation
THE NAZAR INITIATIVE	ASTER HEALTHCARE	HEALTHCARE	THE CLASSIC PARTNERSHIP ADVERTISING Dubai	Gold Lion	Direct and Promo & Activation