AI is transforming retail experiences in SA
Catherine Lückhoff
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New Account Gains for Herdbuoys éKapa
In recent months, Herdbuoys éKapa has won several new accounts. It extended its Mentholatum portfolio by aquiring the Oxy brand, and its SAD portfolio with the addition of Sugarbird Speciality Jams as well as the icon brands Marmite and Bovril. The agency also won the pitch for Enrista Café Coffee, and was awarded the prestigious KWV Wines account for both the local and overseas markets.
