Putting the Multichoice decline in context
Lindsey Schutters
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Africaextrabold wins new account
Africaextrabold, the agency headed up by Sefadzi Foli, Wingwing Mdlulwa, Bob Rightford and Brian Searl-Tripp was recently appointed to handle the advertising for TATA Buses and Trucks.
The agency pitched against four others and was awarded the account due to the strategic way in which they approached the business challenge.
Foli, CEO of Africaextrabold said: "I believe that the combined years of experience between the directors of Africaextrabold, together with our strategic approach is what won us the business."
