Public Relations Writer

Remuneration:	market-related
Location:	Midrand, Waterfall Ridge
Education level:	Degree
Job level:	Mid
Own transport required:	Yes
Travel requirement:	Occasional
Type:	12 Months

Our client is an integrated communication agency looking for a highly-skilled and experienced writer to develop content for a portfolio of clients in B2B, B2C, research and development sectors.

The ideal candidate must have strong content generation skills – public relations, digital media, marketing – and a keen eye for design.

If you are self-driven, are a go-getter, practice meticulous attention to detail, and are a stickler for following protocols and procedures and understanding the sensitivities within the private and development sectors, then this could be the right opportunity for you. 

Key responsibilities:

• Develop content to support PR and communications activities, for example: opinion pieces, press releases, case studies, digital copy (website articles, social media copy, newsletter copy, reports, video and radio scripts and more
• Concept development and planning (including developing key messages, campaign conceptualisation, etc.)
• Ongoing development of new ideas, creative concepts, headlines, scripts and post-copy
• Create concepts and copy that deliver creative briefs and align with business goals
• Write video-based story ideas with the complete understanding of the types of video formats that work best across various communication channels and tactics (live, long-form, tap for audio, etc.)
• Transform technical information into engaging and topical copy
• Synthesize concepts in a clear, concise and client-facing manner
• Edit and proof materials during all project phases
• Ensure all creative adheres to existing brand guidelines and social best practices
• Present ideas and executions to account teams and clients
• Stay current on PR and social trends, and look for opportunities to incorporate them into your concepts
• Wear multiple hats: we're a collaborative and supportive team, so you'll probably have the opportunity to play multiple roles throughout the conception and execution phases
• Collaborate with diverse teams to turn ideas into content gold!
• Brand tone development and implementation
• Client relationship building and management

Ultimately, you should be able to act as the key content custodian for clients and lead content creation in a professional, fast-paced and engaging manner.

Requirements:

• Degree in journalism, copywriting, English, media writing, creative writing, communication or a related field
• Five+ years of writing experience in an agency or journalism environment
• Strong conceptual and writing skills with a comprehensive knowledge of the PR and digital landscape
• An excellent command of the English language
• Ability to write in different styles and tones
• Experience working with graphic designers and providing creative briefs
• Strong knowledge of social media platforms, WordPress and other digital content management systems

Personal attributes

• Creative thinker with a strategic mindset
• Passionate about writing – able to write for eight hours a day
• Adaptable and able to thrive in a fast-paced environment
• Team player who collaborates effectively with Account teams, designers and other stakeholders
• Self-motivated, organised and strong attention to detail
• Strong leadership/management skills
• Ability to perform under pressure when crisis hits

Important Note: A writing assessment will be conducted

To apply, a motivational letter and a detailed CV with contactable references, examples of published articles, and a digital copy are required.

We reserve the right not to fill this position at this time if the appropriate candidate is not found. Only successfully shortlisted candidates will be contacted for an interview.

Posted on 07 Jan 14:21, Closing date 17 Jan