Marketing Manager

Job description

Who are we: A premier private higher education institution.

Who are we looking for : A Marketing Manager with private education industry experience.

What will you do:

• Responsible for creating and driving the development and implementation of the marketing strategy of the Company, including management of the marketing team.


• Strategic development and execution of external and internal marketing campaigns to drive brand awareness and increase student numbers.


• Effective management of marketing budget, development/growth of marketing team and collaboration with external suppliers to optimise return on investment and achieving the company’s objectives and key results


• Management of strategic marketing and customer relationship activities


• Build and expand the presence of the company and its brands


• Oversee the creative and strategic development and improvement of external and internal marketing initiatives, including inter alia the Company’s advertising and public relations campaigns to ensure growth


• Manage the development and maintenance of the Company’s website


• Appoint and manage external marketing suppliers to optimise return on investment and achieve the company’s objectives and key results


• Management of company events including open days and student functions


• Collaboration with the company’s sales team vis-à-vis secondary school visits


• Collaboration with the company’s sales team vis-à-vis keeping track of marketing campaign effectiveness in driving leads and sales


• Drive increased revenue and profit to achieve the Company`s growth through marketing initiatives


• Strategically analyse and report on marketing initiatives and lead and sales outcomes to inform marketing decisions and business opportunities


• Analyse customer insights, consumer trends, competitor and market analysis, and marketing best practices to build successful strategies


• Assist in the development and maintenance of relationships with prospective customers and various business partners


• Assist in the planning and coordination of business plans and the penetration of new markets


• Developing the marketing team and managing their day-to-day activities.

What do you need: 

• Relevant degree and qualifications

• Three+ years in a similar role or five+ years in a strategy and/or brand management role at an agency or in a marketing department

• Experience in the private education industry 

• Excellent leadership and management skills

• A high level of communication, listening and negotiation skills

• Ability to deliver on both creative and business objectives

• The ability to motivate and build rapport with people

• The ability to work individually and as part of a team

Requirements

• Brand Management


• Team Leadership


• Marketing


• Business Development


• Data


• Insights