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Jobs offered South Africa

Digital Marketing Specialist

Remuneration:negotiable tctc 
Benefits:Retirement Fund
Location:Cape Town
Education level:Degree
Job level:Mid
Own transport required:Yes
Travel requirement:Occasional
Type:Permanent
Reference:#04112024
Company:Oasis Group Holdings


The digital marketing specialist is responsible for developing, implementing, tracking, and optimising digital marketing campaigns across all digital channels. This role requires a highly skilled individual to manage multiple aspects of digital marketing, including SEO, PPC, content marketing, social media, email marketing, and analytics.

Key responsibilities

Strategy and planning:
  • Develop and implement comprehensive digital marketing strategies to meet business objectives
  • Conduct market research and competitor analysis to inform strategies
  • Set and track digital marketing KPIs, collaborating with cross-functional teams to ensure cohesive efforts
  • Integrate and optimise digital and social channels effectively
SEO (search engine optimisation):
  • Perform keyword research and optimise website content for better search engine rankings
  • Monitor SEO performance, implementing on-page and off-page SEO best practices
PPC (pay-per-click) advertising:
  • Plan and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media
  • Conduct keyword research and manage bids to maximise ROI
  • Optimise ad copy and landing pages for higher conversion rates
Content marketing:
  • Develop and manage high-quality content for blogs, websites, emails, and social media
  • Create content calendars and ensure timely publication, collaborating with content creators to produce engaging multimedia
Social media marketing:
  • Develop and implement social media strategies to increase brand awareness and engagement
  • Manage and grow the company’s social media presence, analysing performance and adjusting strategies as needed
Email marketing:
  • Plan and execute email marketing campaigns, segment email lists, and personalise content
  • Optimise email campaigns for engagement, ensuring compliance with best practices
Analytics and reporting:
  • Use web analytics tools (e.g., Google Analytics) to measure digital marketing effectiveness
  • Prepare reports on campaign performance and analyse data to inform strategy improvements
Qualifications
  • Bachelor’s degree in marketing, business, communications, or a related field
  • Five or more years of experience in digital marketing with a proven track record in managing campaigns
  • Strong knowledge of SEO, PPC, content marketing, social media, email marketing, and web analytics
  • Proficiency in digital marketing tools (e.g., Google Analytics, SEO tools, social media management)
  • Excellent communication skills, strong analytical skills, and attention to detail
  • Ability to manage multiple projects and adapt to fast-paced environments
Key competencies
  • Strategic thinking: Ability to develop and execute effective digital marketing strategies
  • Analytical skills: Proficiency in data analysis and data-driven decision-making
  • Technical proficiency: Knowledge of digital marketing tools and platforms
  • Creativity: Ability to generate innovative ideas
  • Project management: Strong organisational and time-management skills
  • Collaboration: Excellent interpersonal skills to work with cross-functional teams
Preferred skills
  • Experience with graphic design tools (e.g., Adobe Creative Suite)
  • Basic knowledge of HTML/CSS for website edits and email templates
  • Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
Working environment

Standard office hours with occasional evening or weekend work to meet deadlines. Ability to adapt to a fast-paced environment with changing priorities.

Company Description

Oasis is a diversified wealth management company focused on delivering real value to its investors over the long term. The company provides services relating to asset management and financial advice. It also offers a wide investment product range that includes, discretionary savings, tax incentivised products, retirement funds, long–term insurance products & endowments. As a privately owned family business, established in 1997, we believe in being a responsible wealth manager for our investors and the communities in which we operate. We have an unwavering commitment to do what is right by our investors and making a tangible difference to their lives for generations to come.

Posted on 04 Nov 16:59, Closing date 3 Jan

Apply by email

Nolene Van Rooyen
recruitment@oasiscrescent.com

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