Social Media Manager

Remuneration:	negotiable cost-to-company
Location:	Cape Town, Wynberg Chelsea
Education level:	Degree
Job level:	Mid
Own transport required:	Yes
Travel requirement:	Occasional
Type:	Permanent
Reference:	#TGCSM24
Company:	The Grow Collective

We are seeking a creative and strategic social media manager to join our digital marketing agency, responsible for leading social media initiatives across a range of client accounts. The ideal candidate will have a strong understanding of social media strategy, content creation, influencer management, and data-driven decision-making. Working as part of a collaborative team, you will bring fresh, innovative ideas to help our clients achieve their brand goals across multiple social media platforms.
Key Responsibilities:

1. Social Media Strategy 
• Develop tailored social media strategies for clients, ensuring alignment with their brand and business objectives and audience insights.
• Conduct Competitor research
• Understand how to identify tactical opportunities for brands across various social media platforms. 
• Liaise with clients and the account management team to understand clients' goals, present strategies, and provide regular updates on campaign performance.
• Set and track KPIs, adapting strategies as needed to exceed client expectations and build long-term brand engagement across digital channels.
2. Content Creation and Production:
• Oversee and execute content creation for various client accounts, producing high-quality video, image, and text-based posts in collaboration with the designer.
• Conceptualise and produce engaging video content for platforms such as Instagram Reels, TikTok, and YouTube Shorts, tailored to each platform's requirements.
• Manage content calendars, ensuring consistent, on-brand messaging across all social channels for each client.
3. Influencer Marketing and Partnerships:
• Research, identify, and build relationships with influencers who align with client goals, enhancing reach and credibility.
• Negotiate contracts, manage budgets, and coordinate influencer-led campaigns that meet client objectives.
• Track performance and ROI of influencer partnerships, providing clients with insights and feedback on campaign effectiveness.
4. Community and Reputation Management:
• Proactively manage online communities for clients, engaging with followers, responding to comments, and fostering positive relationships.
• Develop strategies to build and nurture client communities, driving engagement and brand loyalty.
• Use social listening tools to monitor brand sentiment and identify opportunities for client engagement and reputation enhancement.
5. Analytics and Reporting:
• Analyse social media performance data, delivering actionable insights and recommendations to clients and internal teams.
• Prepare monthly reports detailing key metrics, successes, and optimisation opportunities to highlight value and foster client satisfaction.
• Utilise data insights to inform and adjust future social media strategies for optimal performance.

Qualifications and skills:

• Bachelor’s degree in Mmarketing, communications, digital media, or a related field.
• Three-plus years of social media experience in an agency environment or managing multiple client accounts.
• Demonstrable experience in video content creation, production, and multi-platform social media management.
• Proven success in influencer marketing, including research, contract negotiation, and performance tracking.
• Proficiency in social media management tools and analytics tools (e.g., Google Analytics, platform insights).
• Strong understanding of best practices and current trends across major social media platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube).
• Excellent written and verbal communication skills for client presentations and creative storytelling.
• Strong organisational and project management skills, with the ability to manage multiple client accounts, deadlines, and content production cycles.

Preferred qualifications:

• Familiarity with design and video editing software (e.g., Canva, Adobe Creative Suite).
• Experience in paid social media advertising and understanding of its role in integrated campaigns.
• Basic knowledge of SEO principles as they relate to social media content.

 

Posted on 29 Oct 10:45, Closing date 28 Dec