Directed by Miles Jay of Smuggler and produced in collaboration with Isle of Any, the campaign presents short films that resemble the final scenes of feature films. Each narrative centers on relatable scenarios—such as preparing a meal, achieving a fitness milestone, or organising a trip—where ChatGPT plays a pivotal role.
The prompts and responses are creatively displayed as rolling credits, adding a cinematic touch to these intimate moments.
"Last night we launched our first work for OpenAI and the first (ever) brand campaign for ChatGPT. Directed by Miles Jay. As always, a huge thank you to the talented team at Isle of Any and our partners and the whole team at OpenAI for trusting Isle of Any with these first steps," said CCO and founder of Isle of Any Laurie Howell.
