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Loeries Creative Week

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The Loeries Official Rankings 2024 released

The Loeries Official Rankings 2024 have been released, highlighting the most innovative and impactful work in the brand communications industry across Africa and The Middle East.
The Loeries Official Rankings 2024 have been released (Image supplied)
The Loeries Official Rankings 2024 have been released (Image supplied)

The Loeries Rankings is trusted by the industry as a valuable and independent measure that recognises the outstanding contributions of agencies, brands, and individuals across a wide spectrum of categories.

The rankings are based on the cumulative scores of awarded entries from the 2024 Loerie Awards and reflect the excellent quality of work submitted across various disciplines.

These rankings celebrate the pioneering brands, agencies, creative professionals and production companies that continue to shape the future of marketing, advertising, and communication.

“The Loeries Rankings is the definitive guide to the people and companies doing the work that creates brand value across Africa and the Middle East,” highlights Loeries CEO, Preetesh Sewraj.

“The rankings are the culmination of a year’s worth of research into the industry and is a valuable source of insights for anyone in the brand communications industry,” he adds.

The Loeries Official Rankings serve as a powerful testament to the high level of talent and innovation within the industry and cover a number of key categories.

Highlights

Highlights from the 2024 Loeries Official Rankings include:

BRAND – AFRICA & MIDDLE EAST
202420232022
01 NBA01 CHICKEN LICKEN01 CHICKEN LICKEN
02 NEDBANK02 KFC02 ANNAHAR NEWSPAPER
03 KFC03 THE RIKY RICK FOUNDATION03 UAE GOVERNMENT MEDIA
04 ANNAHAR NEWSPAPER04 VOLKSWAGENOFFICE
05 CITY LODGE HOTELS05 BUDGET INSURANCE04 VOLKSWAGEN
06 SALVATION ARMY06 HEINZ05 ETISALAT
07 GAME07 ANNAHAR NEWSPAPER06 THE COCA-COLA COMPANY
08 AB INBEV08 AB INBEV07 DISTELL
09 AMNESTY INTERNATIONAL09 VODACOM08 BURGER KING
10 ENPOWER TRADING10 HOME CENTRE09 VODACOM
REGIONAL AGENCY GROUP
202420232022
01 PUBLICIS GROUPE01 OGILVY01 BBD0
02 JOE PUBLIC UNITED02 JOE PUBLIC UNITED02 JOE PUBLIC UNITED
03 OGILVY03 TBWA\03 OGILVY EMEA
04 TBWA\04 IMPACT BBDO04 PUBLICIS GROUPE
05 IMPACT BBDO05 MCCANN05 FCB AFRICA
06 ACCENTURE SONG06 LEO BURNETT MIDDLE EAST06 M&C SAATCHI GROUP
07 HAVAS MIDDLE EAST07 THE ODD NUMBER07 GREY
08 M&C SAATCHI ABEL GROUP08 PUBLICIS GROUPE08 VMLY&R
09 VML09 SAATCHI & SAATCHI MIDDLE EAST09 OGILVY AFRICA
10 FCB10 WPP10 TBWA\
AGENCY - AFRICA & MIDDLE EAST
202420232022
01 JOE PUBLIC UNITED01 OGILVY SOUTH AFRICA01 IMPACT BBDO
02 LEO BURNETT DUBAI02 JOE PUBLIC UNITED02 JOE PUBLIC UNITED
03 THE ODD NUMBER03 TBWA\ HUNT LASCARIS SOUTH AFRICA03 OGILVY SOUTH AFRICA
04 OGILVY SOUTH AFRICA04 IMPACT BBDO04 FCB JOBURG
05 IMPACT BBDO05 FP7 MCCANN DUBAI05 SAATCHI & SAATCHI MEA
06 TBWA\ HUNT LASCARIS SOUTH AFRICA06 THE ODD NUMBER06 GREY ADVERTISING
07 ACCENTURE SONG07 LEO BURNETT DUBAI07 VMLY&R SOUTH AFRICA
08 DASH DIGITAL STUDIO08 GRID WORLDWIDE08 OGILVY AFRICA
09 HALO09 ACCENTURE SONG09 M&C SAATCHI ABU DHABI
10 SAATCHI & SAATCHI ME10 SAATCHI & SAATCHI DUBAI10 SERVICEPLAN MIDDLE EAST
AGENCY - INDEPENDENT AGENCY
2024
01 THE ODD NUMBER
02 DASH DIGITAL STUDIO
03 HALO
04 ONE OVER ONE
05 SERVICEPLAN MIDDLE EAST
06 DIAGEO IN-HOUSE AGENCY
07 EDELMAN
08 M&C SAATCHI UAE
09 DEFIJN
10 BCKRDS
EDUCATIONAL INSTITUTIONS
202420232022
01 THE OPEN WINDOW01 RED & YELLOW CREATIVE01 UNIVERSITY OF PRETORIA
02 CAPE TOWN CREATIVESCHOOL OF BUSINESS02 STELLENBOSCH ACADEMY OF
ACADEMY02 UNIVERSITY OF PRETORIADESIGN & PHOTOGRAPHY
03 THE ANIMATION SCHOOL03 THE ANIMATION SCHOOL03 IIE-VEGA
04 STELLENBOSCH ACADEMY OF04 NORTH-WEST UNIVERSITY04 THE ANIMATION SCHOOL
DESIGN & PHOTOGRAPHY05 AFDA05 THE OPEN WINDOW
05 IIE-VEGA06 STELLENBOSCH ACADEMY OF06 CAPE TOWN CREATIVE ACADEMY
06 UNIVERSITY OF PRETORIADESIGN & PHOTOGRAPHY07 AFDA
07 RED & YELLOW CREATIVE SCHOOL OF BUSINESS07 CAPE TOWN CREATIVE ACADEMY08 NEW YORK FILM ACADEMY
08 NORTH-WEST UNIVERSITY08 THE OPEN WINDOW09 AAA SCHOOL OF ADVERTISING
09 GREENSIDE DESIGN CENTER09 GREENSIDE DESIGN CENTER09 GREENSIDE DESIGN CENTER
10 UNIVERSITY OF JOHANNESBURG10 STELLENBOSCH UNIVERSITY10 UNIVERSITY OF PRETORIA

The full 2024 Loeries Official Rankings are available for download at the Loeries

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