The Ask Afrika Orange Index, a rigorous independent benchmark study, has been evaluating South Africans' service-experience expectations since 2001. This year's winners were selected based on meticulous evaluations of customer satisfaction, emotional satisfaction, and loyalty across 200 brands and 26 industries. Ask Afrika’s data from 2024/5 revealed a shift in customer expectations regarding their interactions with businesses, with a marked emphasis on investing time, resources, and energy into finding balance and building new relationships based on hope, trust, and human connection.
Lubin Ozoux, CEO of Dunlop Tyres South Africa, attributes this achievement to Dunlop's customer-centric approach: "We value this recognition, which is a testament to our commitment to providing quality safety-tested tyres, and striving to offer excellent levels of customer service. Our customers are at the heart of everything we do, and we will continue to invest in building emotional connections with them."
The Ask Afrika Orange Index not only evaluates customer experiences but also serves as a catalyst for growth and innovation, enabling businesses to refine their services and solidify their market position.
