Dentsu unveils groundbreaking global report: The Era of the Insight to Foresight Pivot

Future-proofing brands: The time is now

To navigate the complexities of the future, brands need to lay the foundation today. Our report emphasises the importance of developing and adopting predictive capabilities and anticipatory behaviours to differentiate and grow in this new era.

A glimpse into the future

In the next decade, technology will completely envelop our experience of reality as we increasingly delegate more aspects of our day-to-day lives to AI. Concurrently, climate change will compel us to re-examine cultural norms we have long taken for granted. Consumers will respond to these tensions by leaning further into their mood states, expecting brands to use predictive capabilities to anticipate their needs and preferences.

Key macro-forces shaping the future

Our report identifies four macro-forces that brands will need to navigate throughout the next decade:

• The future of technology: Digital delegation
  
• The future of culture: New power paradigms
  
• The future of consumers: Consumer (Ec)centricity
  
• The future of brands: Rise of perceptive brands

We invite you to explore “The Era of the Insight to Foresight Pivot” and discover how your brand can thrive in the 2030s by embracing these transformative insights. Together, we can build a future where brands not only survive but flourish in an ever-evolving landscape.