Nano-influencers | Bizcommunity

News

Orange Ink's Portia Mvubu examines the shift in influencer marketing from popularity to genuine influence, referred to as “social opinion leadership" by some brands (image supplied)

Social Media

#BizTrends2025: Orange Ink's Portia Mvubu - Redefining influence, from popularity to leadership and other influencer marketing trends

Portia Mvubu 23 hours

Albert Makoeng, managing director, influencer division at Nfinity says the rise of creator-led commerce is a profound shift in media consumption (Image supplied)

Media

#BizTrend2025: Nfinity’s Albert Makoeng - The rise of creator-led commerce a profound shift in media consumption

Albert Makoeng 17 Jan 2025

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Social Media

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Rirhandzu Shingwenyana 15 Jan 2025

#BizTrends2025: Joe Public Engage's Mandlakazi Mpahlwa highlights 3 factors driving PR

PR & Communications

#BizTrends2025: Joe Public Engage's Mandlakazi Mpahlwa highlights 3 factors driving PR

13 Jan 2025

President and CEO of Scopen, Cesar Vacchiano examines the trends shaping marketing in 2025 (Image supplied)

Marketing

#BizTrends2025: Scopen's Cesar Vacchiano - The trends shaping marketing in 2025

Cesar Vacchiano 13 Jan 2025

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Digital

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Issued by Dentsu 17 Dec 2024

South Africa’s first Influencer Benchmark Report sets the stage for more impactful campaigns in 2025

Marketing

South Africa’s first Influencer Benchmark Report sets the stage for more impactful campaigns in 2025

Issued by YOUKNOW Technologies 3 Dec 2024

Social Media

The price of South African influence

Karabo Ledwaba 25 Nov 2024

Marketing

South African brands poised to lead as influencer marketing industry surges globally

10 Jul 2024

Product drops don’t pay the bills: The unseen struggles of influencers

Marketing

Product drops don’t pay the bills: The unseen struggles of influencers

Emma Odendaal, Issued by Dentsu 6 Jun 2024

Survey results from South African mom-fluencers in the baby spaces - Get it now!

Marketing

Survey results from South African mom-fluencers in the baby spaces - Get it now!

Issued by Brand Influence 10 May 2024

Marketing

Brand Influence marks success with their first property influencer campaign

Issued by Brand Influence 8 Apr 2024

Social Media

#BizTrends2024: Dean Kriel - Macro communications trends, bringing lightheartedness to life

Dean Kriel, Issued by RAPT Creative Agency 17 Jan 2024

Source: © 123rf Pierre Cassuto, head of IAB South Africa influencer marketing committee and chief marketing officer at Humanz embraces the power of influencer marketing

Social Media

More than just another #trend: Influencer marketing

Pierre Cassuto 14 Dec 2023

Image supplied. Ogilvy Africa officially launched InfluenceO, its end-to-end influence solution for businesses, brands, and creators in Africa for influencer marketing recently.

Publishing

Ogilvy Africa launches InfluenceO, an end-to-end influence solution for Africa

1 Jun 2023

Marketing

Survey of nano influencers provides insights that affirm the growth of the creator economy

26 Apr 2023

Marketing

5 influencer marketing trends to follow in 2023

Albert Makoeng 7 Feb 2023

Albert Makoeng, sales director at TheSalt. Source: Supplied.

Marketing

#BizTrends2023: Add the nano-influencer to your marketing arsenal

Albert Makoeng 11 Jan 2023

Advertising

#BizTrends2023: 3 social media trends impacting brands and advertising

Winslow Schalkwyk 10 Jan 2023

Oliver's Neli Zuma is a shining example of pure grit and determination despite challenges

Advertising

Oliver's Neli Zuma is a shining example of pure grit and determination despite challenges

Issued by Oliver 15 Nov 2022

Marketing

From Santa to Elsa: Influencer marketing is a tale as old as time

Savon Matjane 15 Sep 2022

Marketing

Influencer marketing is not only about popping champagne bottles

11 Aug 2022

Supplied. Schalk Bezuidenhout hot dog, a cheese griller wrapped in bacon and covered in a woollen knit jacket

Social Media

Eskort campaign results show local nano-influencers worth

Marcelle Pienaar 27 May 2022

Word of Mouth Marketing has changed its game plan, but not its clout

Marketing

Word of Mouth Marketing has changed its game plan, but not its clout

Pieter Groenewald 16 May 2022

The new word of mouth

Media

The new word of mouth

Candy Dempers, Issued by MediaHeads 360 24 Feb 2022

How to ensure an influencer marketing campaign goes viral

Social Media

How to ensure an influencer marketing campaign goes viral

Pieter Groenewald 7 Oct 2021

Marketing

How micro and nano influencers shape 'discovery' purchases

Murray Legg 3 Sep 2021

Source: Instagram

IMC Conference

#NedbankIMC2021: Spoofy octopus, the diversity jungle and being true to yourself

Nicci Botha 30 Jul 2021

Digital

Influencer marketing cuts through the content shock of a digital age

Pieter Groenewald 14 Jul 2021

Athletes to influencers: the new competive playing field

Social Media

Athletes to influencers: the new competive playing field

Issued by Mscsports 11 Mar 2021

Photo by from .

Social Media

Influencer marketing: Finding the right fit

Fareez Jouley 3 Sep 2020

Creating meaningful connections in a changing media landscape

Media

Creating meaningful connections in a changing media landscape

Sunet Schoonees, Issued by Hatch Communication 18 Aug 2020

Social Media

The 3 key trends that will shape influencer marketing in a post-Covid-19 era

Gbenga Sogbaike 26 May 2020

Influencers hold sway. Or do they?

Marketing

Influencers hold sway. Or do they?

Issued by Dentsu 8 May 2020

Image source: Gallo/Getty Images.

Marketing

Prepare for 7 digital marketing megatrends in 2020

Ashleigh Wainstein 30 Jan 2020

#BizTrends2020: Consuming media and living the dream

Trends

#BizTrends2020: Consuming media and living the dream

Gee Motsepe 21 Jan 2020

Danilo Acquisto – CEO and co-founder of Special Effects Media South Africa - YouTube Specialists.

Trends

#BizTrends2020: Top digital video and influencer marketing trends to consider

Danilo Acquisto 9 Jan 2020

The rise of the nano-influencer: What happens when your consumer is also a media channel?

Social Media

The rise of the nano-influencer: What happens when your consumer is also a media channel?

John Davenport, Issued by Havas Johannesburg 31 Oct 2019

Santa Claus for Coca-Cola...

Youth Month

#YouthMonth: How to spot fake influencers on social media

Leigh Andrews 4 Jun 2019

Celebrity finalists announced for 2019 Sunday Times Generation Next Awards

Youth Marketing

Celebrity finalists announced for 2019 Sunday Times Generation Next Awards

14 May 2019

TBWA's Tessa Conrad on how SA rates in the global arena of innovation and disruption

Advertising

TBWA's Tessa Conrad on how SA rates in the global arena of innovation and disruption

Jessica Tennant 18 Apr 2019

What do we mean by influencers in South African terms?

Social Media

What do we mean by influencers in South African terms?

Anne Dolinschek 1 Apr 2019

Influencer marketing in South Africa - By the numbers

Research

Influencer marketing in South Africa - By the numbers

Lara Utian-Preston 27 Feb 2019

#BizTrends2019: Melissa Attree's top content marketing trends for right now

Trends

#BizTrends2019: Melissa Attree's top content marketing trends for right now

Leigh Andrews 31 Jan 2019

Godfrey Parkin, CEO of Britefire and of Angaza.

Trends

#BizTrends2019: Brand building must become more about customer experience

Godfrey Parkin 14 Jan 2019