Marketing executives | Bizcommunity

Marketing executives | Bizcommunity

News

Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems. Pictured: Zhujiang River and modern building of the financial district at night in Guangzhou, China. (Image source: © 123rf )

Marketing & Media

Agency Scope China 2025/26 | A multi-partner ecosystem with no single lead agency

1 day

Brave Group has announced four strategic leadership appointments. Left to right: Vimbainashe Macheka – head of finance, Monica Gomes – group managing director, Nkateko Khosa – business unit director, Bold, Robyn Jones – group client service director (Image supplied)

Advertising

Brave Group's strategic leadership appointments gear the group for growth

17 Mar 2026

Death of the ‘open brief’ and the generative AI fix

Marketing

Death of the ‘open brief’ and the generative AI fix

Mathabatha Sexwale, Issued by Brave Group 3 Mar 2026

Source: Netflix.

Marketing

How close marketing executives can get to the Emily in Paris lifestyle

22 Dec 2025

Leandro Barreto, currently chief marketing officer for Unilever’s Beauty & Wellbeing Business Group.

Marketing

Unilever announces global marketing leadership change

19 Dec 2025

Four South African communications leaders feature in the Provoke Media's 2025 Influence 100... (Image source: © Provoke Media )

PR & Communications

Four South African communications leaders on 2025 Influence 100

5 Dec 2025

Marketing

Warc's 2026 toolkit: Marketers' confidence wanes

11 Nov 2025

Is the CMO going extinct?

Marketing

Is the CMO going extinct?

Issued by Brave Group 29 Sep 2025

Her Collective, a platform to inspire and elevate women in South Africa’s media and advertising sector, launched recently in Bryanston. At the event were (left to right:) Kirsten Dugmore - Independent: Kirelley, Celia Collins, Lerina Bierman - Dentsu, and Michelle Sharnock - Heed (Image supplied)

DEI

Her Collective: “When women get together with collective intention, magic happens"

11 Sep 2025

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Artificial Intelligence

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Issued by Irvine Partners 26 Aug 2025

Hot 102.7FM makes strategic appointments

Radio & Audio

Hot 102.7FM makes strategic appointments

Issued by HOT 102.7FM 12 Mar 2025

Call for judges: Effie Awards South Africa 2025

Marketing

Call for judges: Effie Awards South Africa 2025

Issued by Association for Communication and Advertising 12 Feb 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Pictured: Buyi Mafoko

Marketing

Dynamic businesswoman bags glorious international marketing accolade

Issued by Matte BLK 17 Dec 2024

Source: © Fernando Dantas The 10th edition of the Agency Scope Brazil 2024/25 study has identified an increase in the use of a pitch as a method of selecting agencies

Marketing & Media

Part 2: Agency Scope Brazil 2024/25 study: Pitch the number one method for agency selection

17 Dec 2024

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Source: © 123rf Zhujiang River and modern building of financial district at night in Guangzhou China

Marketing

Part 1: Agency Scope China: A greater value on strategy

12 Aug 2024

Image by Lesley Svenson, Bizcommunity. Five South Africans have been named in Provopke Media's 2024 Influence 100 list. L to r: Nontokozo Madonsela, Jacqui O'Sullivan, Nompilo Morafo, Stephen Chege, and Nevashnee Naicker

PR & Communications

5 South Africans on Provoke Media’s 2024 Influence 100 list

5 Aug 2024

The Future is Female: Reframing the future, recognising women's impact on society and the economy

Marketing

The Future is Female: Reframing the future, recognising women's impact on society and the economy

Khensani Nobanda 2 Apr 2024

Applications to judge Effie Awards 2024 announced

Digital

Applications to judge Effie Awards 2024 announced

Issued by Association for Communication and Advertising 16 Feb 2024

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Marketing

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Kirsty Bisset 22 Jan 2024

Advertising

Warc report: Advertising spend to double in 2024

18 Jan 2024

Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI

Marketing

5 Trends to shape global marketing strategies from Warc

8 Nov 2023

Source: © Bizcommunity Alistair Mokoena – country director for Google Africa is one of the finalists in the IMM Institute South Africa’s (IMM) Marketing Excellence Awards’ Marketer of the Year

Marketing

2023 IMM Marketing Excellence Awards' finalists announced

1 Nov 2023

Source: © 123rf Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner says don't get caught out at pitching time

Marketing

It's pitching time as marketers are looking ahead to 2024

Johanna McDowell 27 Sep 2023

Source: © 123rf A new report by the CMO Council finds only 10% of CMOs strongly believe their marketing investments position them ahead of the competition

Research

10% of CMOs believe their marketing investments position them ahead of the competition

19 Sep 2023

Image supplied. Irene Gregory, CEO at the IMM. This year’s IMM South Africa conference will be held under the theme Global Thoughts, Local Leaders

Marketing

IMM SA 2023 conference focuses on new technologies

30 Aug 2023

The event will be held in August. Source: Supplied.

CRM

4 key insights from leading brands in the CX industry

26 Jul 2023

IMC teams with global CMO Council to further marketing prowess and performance in Africa

Marketing & Media

IMC teams with global CMO Council to further marketing prowess and performance in Africa

Issued by IMC Conference 6 Jun 2023

Effie South Africa announces call for 2023 Awards jury members

Marketing

Effie South Africa announces call for 2023 Awards jury members

Issued by Association for Communication and Advertising 25 Apr 2023

Marketing

Scopen: Digital marketing in Brazil gets the chunk of the budget

17 Feb 2023

Advertising

NYF Health Awards announces 2023 DE+I Board

10 Feb 2023

Research

Warc releases The Marketer's Toolkit 2023: Future of Digital Commerce

15 Dec 2022

Marketing

Warc releases Marketer's Toolkit 2023: Global Trends Report

10 Nov 2022

Advertising awards inspire competition and drive industry excellence, say leading creatives

Advertising

Advertising awards inspire competition and drive industry excellence, say leading creatives

Issued by TBWA 10 Oct 2022

You can't shrink your way to greatness

Marketing

You can't shrink your way to greatness

Issued by Brandfundi 10 Oct 2022

Source © Mark Bowden Marketers need to clarify some of the misperceptions about the role of marketing in the boardroom

Marketing

7 steps to clarify the role of marketing in the boardroom

Prof Marius Wait and Dr Beate Stiehler-Mulder 1 Sep 2022

Effie Awards South Africa call for jury members

Marketing

Effie Awards South Africa call for jury members

Issued by Association for Communication and Advertising 19 May 2022

Producing meaningful work is key to building successful and sustainable brands

Branding

Producing meaningful work is key to building successful and sustainable brands

Issued by Havas Johannesburg 6 May 2022

Source: ©mediacom

Advertising

Warc Awards for Effectiveness 2022 names three juries

19 Jan 2022

Research

Warc releases The Marketer's Toolkit 2022: Global Trends Report

12 Nov 2021

Low-code platforms offer organisational innovation and agility

Development

Low-code platforms offer organisational innovation and agility

Hyther Nizam 7 Oct 2021

Insourcing: Appreciate the up and downside before you take action

Marketing

Insourcing: Appreciate the up and downside before you take action

Issued by Advertising Media Forum 5 May 2021

Applications to judge 2021 Effie Awards South Africa announced

Marketing

Applications to judge 2021 Effie Awards South Africa announced

Issued by Association for Communication and Advertising 16 Apr 2021

Mark1 launches independent martech advisory firm, Carbon1

Marketing & Media

Mark1 launches independent martech advisory firm, Carbon1

3 Feb 2021

Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth

Marketing

Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth

Johanna McDowell 31 Dec 2020