Brand value | Bizcommunity

Brand value | Bizcommunity

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Understanding the growing emotional drivers behind consumer choice

FMCG

Understanding the growing emotional drivers behind consumer choice

Issued by TLC Worldwide Africa 3 days

In 2026, there will be changes to the Cannes Lions Awards (Image source: © Bizcommunity)

Cannes Lions

#CannesLions2026: A new Creative Brand Lions and other changes

3 days

MIC at Loeries Creative Week, cultural capital has entered the chat

Loeries Creative Week

MIC at Loeries Creative Week, cultural capital has entered the chat

Issued by Dentsu 30 Oct 2025

Digital

Black Friday's digital waste: Are brands getting buried?

Scott Reinders 27 Oct 2025

The rise of the private label and how brands can fight back

FMCG

The rise of the private label and how brands can fight back

Issued by TLC Worldwide Africa 16 Oct 2025

The ultimate Black Friday 2025 survival guide for South African e-commerce retailers October 2025

E-commerce

The ultimate Black Friday 2025 survival guide for South African e-commerce retailers October 2025

Issued by TDMC 15 Oct 2025

Creating value perceptions

Advertising

Creating value perceptions

Issued by eatbigfish 8 Oct 2025

Youth Marketing

WiM Africa and Kantar tackle Gen Z marketing disruptions in lively debate

22 Sep 2025

History in the making: What does it mean for women’s rugby in South Africa?

Sponsorship

History in the making: What does it mean for women’s rugby in South Africa?

Issued by Mscsports 17 Sep 2025

Stop taking orders. Start driving growth

Advertising

Stop taking orders. Start driving growth

Monica Gomes, Issued by Brave Group 10 Sep 2025

Saving Grace Education Group launches major billboard campaign in Gauteng

OOH

Saving Grace Education Group launches major billboard campaign in Gauteng

Issued by Saving Grace Education 3 Sep 2025

Branding

World’s top 100 food brands valued at $250.8bn, with Nestlé number 1

13 Aug 2025

Beyond the algorithm: How African brands are rewriting the rules of growth

Digital

Beyond the algorithm: How African brands are rewriting the rules of growth

Azmina Khan, Issued by Dentsu 6 Aug 2025

South Africa’s ‘Chicken Wars’ redefining the fast food industry

Research

South Africa’s ‘Chicken Wars’ redefining the fast food industry

Issued by Insight Survey 4 Aug 2025

Sustainability becomes more urgent as consumers vote with their wallets

Marketing

Sustainability becomes more urgent as consumers vote with their wallets

Andrew Turner, Issued by Incubeta 21 Jul 2025

Branding

Brand Finance's most valuable alcohol brands - South Africa faces tariff hurdles

17 Jul 2025

Wine in 2025: Pockets of growth despite sober start

Sales

Wine in 2025: Pockets of growth despite sober start

24 Jun 2025

Checkers' outperforms leading global counterparts when compared to their home markets.

Branding

South African brands dominate Africa’s brand value rankings

19 Jun 2025

ESG

Sustainability dips but still drives choice in the luxury market

11 Jun 2025

Source: © 123rf Justin Bott, CEO at Interwaste, examines business practices to address food packaging waste business practices for a more circular and responsible economy

Packaging

Business practices to address food packaging waste

Justin Bott 30 May 2025

Media24 unveils unified advertising and content team

Advertising

Media24 unveils unified advertising and content team

Issued by Media24 29 May 2025

Retail

Brand Finance: Automobile, watch and cosmetic brands the world's most valuable luxury brands

27 May 2025

World’s most awarded strategist to open conference

Marketing

World’s most awarded strategist to open conference

Issued by IMC Conference 27 May 2025

Branding

Nigeria's banking brands dominate

26 May 2025

Why your digital media might not be scaling

Digital

Why your digital media might not be scaling

Issued by TDMC 22 May 2025

Research

Charting 20 years of brand value: Kantar BrandZ 2025 ranking reveals the world’s most valuable brands

Issued by Kantar 15 May 2025

Is Tesla’s sales slump down to Elon Musk?

Dealers

Is Tesla’s sales slump down to Elon Musk?

James Obiegbu, Gretchen Larsen 18 Mar 2025

Branding

Warc's Creative 100 released, Apple no.1 brand for creativity

11 Mar 2025

Checkers expands Sixty60 through new e-commerce website

E-commerce

Checkers expands Sixty60 through new e-commerce website

7 Mar 2025

Spier has unveiled a new identity. Source: Supplied.

Branding

Spier redefines its 333-year legacy with new visual identity and hotel

6 Mar 2025

Checkers is one of SA's leading retail brands. Source: Shoprite Holdings.

Branding

Banking, retail and telecoms power SA’s brand value to over R600bn in 2025

6 Mar 2025

Branding

Absa celebrates 1 year anniversary of Your Story Matters brand repositioning

Issued by OnPoint PR 27 Feb 2025

Source: © Bizcommunity. Image by Lesley Svenson. Accenture Song has announced that effective immediately, Celeste Koert (left) has been appointed as the new lead, succeeding James Barty (right), who has been in the role since April 2024

Advertising

Koert succeeds Barty in Accenture Song’s strategic leadership change in South Africa

26 Feb 2025

The Loeries Official Rankings 2024 have been released (Image supplied)

Loeries Creative Week

The Loeries Official Rankings 2024 released

27 Jan 2025

Branding

Apple the world’s most valuable brand… again

22 Jan 2025

Source: © 123rf Estelle van Tonder, professor of marketing at the University of South Africa, says that while self-service options can further augment the customer experience, in practice, things can (and often will) go wrong in the self-service delivery process

CRM, CX, UX

4 ways to ensure positive customer experiences in spite of self-service failures

Dr Estelle van Tonder 15 Jan 2025

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

Sponsorship

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Sponsorship

Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

Tourism drives economic growth in SA with inclusive initiatives

Tourism

Tourism drives economic growth in SA with inclusive initiatives

9 Sep 2024

South African fast food market’s taste for technology driving growth

Research

South African fast food market’s taste for technology driving growth

Issued by Insight Survey 4 Sep 2024

Brands & Branding's Ken Preston passes away

Branding

Brands & Branding's Ken Preston passes away

3 Sep 2024

Branding

Brand Finance 2024: Apple leads, Microsoft’s value surges to $340bn on back of AI innovations

29 Aug 2024

SA's beverage industry shows a thirst for growth and innovation

Food & bev. services

SA's beverage industry shows a thirst for growth and innovation

Brendan Grundlingh 28 Aug 2024

Banking and brews: South Africa's top brands navigate economic challenges

Branding

Banking and brews: South Africa's top brands navigate economic challenges

Issued by Kantar 20 Aug 2024

Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics

Branding

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

5 Aug 2024

Branding

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024