Advertising revenue | Bizcommunity

Advertising revenue | Bizcommunity

News

Artificial Intelligence

Could ChatGPT convince you to buy something? Threat of manipulation looms as AI companies gear up to sell ads

Bruce Schneier and Nathan Sanders 1 day

WPP Media Sports wants to reinvent sport marketing (Image source: © National Geographic Kids

Marketing

WPP Media Sports wants to reinvent sport marketing

8 Jan 2026

Paula Hulley, IAB South Africa connected commerce committee chair, explores the importance of integrating online and offline shopping to create seamless customer experiences and pave the way for a new era of retail (Image source: © 123rf )

Digital

How to integrate online and offline for a seamless customer experience

Paula Hulley 27 Oct 2025

Media

PWC report | Youth propel Africa's E&M sector beyond global benchmarks

23 Oct 2025

MDDA takes community media to the IMC Conference

Media

MDDA takes community media to the IMC Conference

Issued by Media Development and Diversity Agency 22 Sep 2025

Image credit: Tara Winstead on Pexels

Aesthetic Medicine

Scroll, watch, burn: sunscreen misinformation and its real‑world damage

Rachael Kent 23 Jul 2025

Advertising

Reddit ad revenue projected to reach $1.8bn in 2025

18 Jul 2025

News24 leads trust in South Africa for the 7th year running

Media

News24 leads trust in South Africa for the 7th year running

Issued by Media24 19 Jun 2025

WhatsApp-style verification gains ground in South Africa’s property sector amid PPRA warning

Proptech

WhatsApp-style verification gains ground in South Africa’s property sector amid PPRA warning

Issued by PBPR 10 Jun 2025

Advertising

Amazon’s ad business boom: Raking in over $60bn

21 May 2025

MediaHeads 360 and Media Host join forces to redefine community radio advertising

Advertising

MediaHeads 360 and Media Host join forces to redefine community radio advertising

Issued by MediaHeads 360 15 Apr 2025

The future of digital journalism and the role of web monetisation

Media

The future of digital journalism and the role of web monetisation

Alex Lakatos, Issued by MANGO-OMC 28 Mar 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Advertising

Advertisers brace for impact as TikTok faces uncertain future in the US

7 Mar 2025

Media

MDPMI provisional report findings against tech giants - Google, Meta, Microsoft, OpenAI, X, TikTok

25 Feb 2025

(Image supplied)

Radio & Audio

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

Sales

Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

Zak Haeri, Issued by NielsenIQ 11 Feb 2025

Source: © 123rf Africa’s entertainment and media industry expected to outpace global growth in the next five years, driven by internet advertising and streaming services says PwC’s newly launched Africa Entertainment and Media Outlook 2024–2028 report

Media

Africa’s entertainment and media industry: A positive story of resilience and expansion

28 Jan 2025

Marketing is Business. Nedbank IMC 2025 talks bottom line

IMC Conference

Marketing is Business. Nedbank IMC 2025 talks bottom line

Issued by IMC Conference 20 Jan 2025

Advertising

Facebook's global ad revenue expected to exceed $100bn

12 Dec 2024

Source: © 123rf Donvé Forbes, audit partner in technology, media, and telecommunications, BDO South Africa examines how media houses can navigate the digital shift

Media

A mobile-first, audience-driven future as media houses navigate the digital shift

Donvé Forbes 6 Dec 2024

Advertising

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Source: © Pexels Sanef recently proposed its Journalism Sustainability Fund to Business Leadership SA reports Media24

Media

Sanef proposes Journalism Sustainability Fund to Business Leadership SA

22 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

Advertising

Warc: Spotify's new video ad strategy - a game-changer for multi-media campaigns?

18 Sep 2024

Advertising

Google is facing another crucial court case in the US – and it could have major consequences for online advertising

Barbora Jedlickova 10 Sep 2024

Source: © 123rf Charles Stuart, PwC South Africa Technology, Media & Telecommunications partner says while digital advertising remains a multibillion-rand industry, the world of digital advertising is a complex ecosystem

Digital

PwC’s 4 key elements for digital campaigns to hit the mark

Charles Stuart 5 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Netwerk24’s new decade: From the editor

Media

Netwerk24’s new decade: From the editor

Henriëtte Loubser, Issued by Media24 22 Aug 2024

Digital

Google monopoly ruling: where the tech giant goes from here

Renaud Foucart 19 Aug 2024

Source: © 123rf Patrick Carmody, CEO of Conversation Lab, looks at how the shift to AI-powered answer engines are and will challenge Google

Artificial Intelligence

The shift to AI answer engines. A challenge for Google?

Patrick Carmody 6 Aug 2024

Advertising

Gaming's $184bn market undervalued by advertisers, Warc report finds

1 Aug 2024

Community radio: The essence of a community heartbeat

Radio & Audio

Community radio: The essence of a community heartbeat

Mpho Mothapo, Issued by Motherland OMNi 25 Jul 2024

How local digital agency used its paid media intellect to boost SA's NSRI's coffers

ESG

How local digital agency used its paid media intellect to boost SA's NSRI's coffers

Issued by TDMC 23 Jul 2024

(Image supplied). The South African print media industry changes are shown in media monitoring company, Novus Group’s newly released 10 Years in Print Media report

Newspapers

Report shows the decline of print newspapers over the past decade

11 Jul 2024

Advertising

Pinterest sees accelerated advertising growth and Gen Z appeal

11 Jun 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Urgent: Shape the future of South African digital marketing

Research

Urgent: Shape the future of South African digital marketing

Issued by IAB South Africa 30 Apr 2024

The dynamic trends shaping Africa in 2024 and its impact on brands for the future

Marketing

The dynamic trends shaping Africa in 2024 and its impact on brands for the future

Roxanne Graber, Issued by Omnicom Media Group 16 Apr 2024

The Limpopo Mirror is published in Louis Trichardt, a town in the north of South Africa’s Limpopo province. Photo: Anton van Zyl

Media

Google and Facebook are killing local news

Nathan Geffen and Anton van Zyl 8 Mar 2024

Loyiso Twala, chief creative cfficer, McCann Joburg. Source: Supplied

Advertising

The future of advertising: People power and gender diversity

Loyiso Twala 7 Mar 2024

Be part of this year's IAB South Africa Internet Advertising Revenue Report

Digital

Be part of this year's IAB South Africa Internet Advertising Revenue Report

Issued by IAB South Africa 1 Mar 2024

Media

The rise of big data in South Africa's media and communication sectors

Andile April 26 Feb 2024

Magazines

Magazines were supposed to die in the digital age. Why haven’t they?

Julian Novitz 15 Jan 2024

Social Media

Disinformation is part and parcel of social media’s business model, new research shows

Carlos Diaz Ruiz 24 Nov 2023

Source: © 123rf The recent announcement that the National Council of Provinces (NCOP) plenary has officially passed the flawed Copyright Amendment Bill has disheartened the creative industry

Production

Copyright Bill a serious threat to SA creative industry and economy

15 Nov 2023

Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024

Research

Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

20 Oct 2023

Mobile & Apps

Compcom probes Meta, X and Google for unfair media practice

Nqobile Dludla 18 Oct 2023