Warc Media | Bizcommunity

Warc Media | Bizcommunity

News

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

2 days

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Marketing & Media

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

2025 Warc Media 100 ranks top-performing global media campaigns

Advertising

2025 Warc Media 100 ranks top-performing global media campaigns

18 Mar 2025

Advertising

Advertisers brace for impact as TikTok faces uncertain future in the US

7 Mar 2025

(Image supplied)

Radio & Audio

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Advertising

Facebook's global ad revenue expected to exceed $100bn

12 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Radio & Audio

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

Advertising

Warc: Spotify's new video ad strategy - a game-changer for multi-media campaigns?

18 Sep 2024

Advertising

Gaming's $184bn market undervalued by advertisers, Warc report finds

1 Aug 2024

Advertising

Pinterest sees accelerated advertising growth and Gen Z appeal

11 Jun 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

The third and final Warc Rankings has been released. Source: YouTube.

Advertising

Warc Effective 100: The world's most effective campaigns and companies

25 Mar 2024

Warc Creative has released its top 100. Source: YouTube.

Advertising

Warc Media 100 unveils top global media campaigns and companies of 2023

20 Mar 2024

Marketing

MMA's Smarties Awards achieves milestone with Warc 100 and RECMA inclusion

7 Feb 2024

Advertising

Warc report: Advertising spend to double in 2024

18 Jan 2024

Marketing

Warc report: 61% of marketers are optimistic about business in 2024

7 Dec 2023

Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024

Research

Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

20 Oct 2023

Advertising

Warc Report: Instagram's projected global ad revenue to soar to $71bn by 2024

20 Sep 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research

Advertising

Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Source © rawpixel YouTube reaches half of all internet users globally (2.07 billion), and more than one billion hours of video are watched every day on YouTube

Marketing

YouTube ad revenue is set to rise to $30.4bn - more than double 2022's growth rate

29 May 2023

Adidas' Beyond the surface campaign.

Advertising

Warc Media 100 rankings announced

14 Mar 2023

Advertising

Warc Global Ad Trends: Global ad spend in publishing set to decline by 7.7%

22 Feb 2023

Image supplied. Sophie Devonshire, CEO, The Marketing Society, says Warc is such a valuable resource for marketing professionals who want to stay ahead

Marketing

New knowledge partnership between Warc and The Marketing Society

31 Jan 2023

Media

Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023

Image supplied: Head of content at Warc Media, Alex Brownsell

Research

Warc global ad trends: Connecting with Gen Z

7 Oct 2022

Advertising

Media inflation drives up ad cost

3 Aug 2022

Source: © eweek

Advertising

Big Tech advertising accounts for 6% of global ad spend

5 May 2022

Warc rankings for Media 100 revealed

Media

Warc rankings for Media 100 revealed

16 Mar 2022

Image supplied: From 'The Bread Exam' by LBCF

Advertising

Warc Awards for Media 2021 winners announced

12 Jan 2022

Media

Warc Awards for Media 2021 shortlists announced

9 Dec 2021

Jury chairs for the Warc Awards for Media 2021. Rajoielle Register, Ron Amram, Siew Ting Foo and Sarita Rao.

Events & Conferencing

Warc Awards for Media 2021 juries announced

27 Jul 2021

Siew Ting Foo, Rajoielle Register, Sarita Rao, and Ron Amram.

PR & Communications

Jury chairs of Warc Awards for Media named

20 May 2021

Tesco's Nick Ashley, head of media and campaign planning.

Advertising

Warc Media Awards announces 2020 Effective Use of Partnerships & Sponsorships jury

30 Jul 2020

Dara Treseder, chief marketing officer, Carbon.

Media

Warc Media Awards announces 2020 Effective Use of Tech jury

22 Jul 2020

Warc Media Awards announces 2020 Best Use of Data jury

Media

Warc Media Awards announces 2020 Best Use of Data jury

16 Jul 2020

Vasileios Kourakis, global director, Marketing ROI, Consumer Product Division, L'Oréal.

Media

Warc Media Awards announces 2020 Channel Integration jury

8 Jul 2020

Media

Warc Media Awards 2020 open for entries, jury chairs announced

21 May 2020

Lucy Aitken, managing editor, Case Studies, Warc.

Research

Warc releases 2020 Media Strategy Report

21 Apr 2020

KFC's The First Colonel to Conquer eSports campaign. Image supplied.

Media

Warc Rankings announces Media 100 results

10 Mar 2020

The Whopper Detour campaign. Image supplied.

Advertising

Warc Rankings Creative 100 announced

3 Mar 2020

Tim Hortons' The Away Game campaign. Image supplied.

Advertising

Effective use of Partnerships and Sponsorships winners announced for Warc Media Awards 2019

29 Jan 2020

Grand Prix winning campaign; Fox Cricket.

Media

Effective Use of Tech winners announced for Warc Media Awards 2019

22 Jan 2020

Al Umobuwah - Putting 'Mum' into 'Parenthood' campaign, Babyshop. Image supplied.

Advertising

Effective Channel Integration winners announced for Warc Media Awards 2019

15 Jan 2020

Jury member Benoit Weisser, chief strategy officer, Ogilvy Asia. Image supplied.

Digital

Best Use of Data winners announced for Warc Media Awards 2019

8 Jan 2020